When our business expands, keeping track of the demands and serving clients becomes more and more difficult. More customers experience greater profit, but maintaining relationships with each one becomes extremely difficult. In increasing customer loyalty and maximizing company performance, successful customer engagement plays a crucial role. In every company enterprise, a well-structured ERP will reinforce customer relationship management. To successfully sustain customer relationship management, Odoo 14 can be said to be the strongest ERP. In addition, Odoo CRM is a trustworthy concept for improving consumer relationships and thereby lowering costs and increasing both company competitiveness and profitability. Not only does a CRM program help to handle current clients, but also to attract new customers. It is a perfect platform for coordinating the business operations, automating the processes, and inspiring the team in alignment with the client before switching to Odoo CRM.