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By: Aiswarya

SMS Marketing in Odoo 13

Functional Odoo 13 Website&E-commerce

SMS plays a crucial role in marketing. SMS Marketing as a tool of communication can empower to expand the markets, taking into consideration that a few emails aren’t much used or even not use in a few countries.


As this approach has a  huge open-rate percentage amid people who use mobile phones, SMS Marketing in Odoo 13 will definitely aid you to increase the conversation rate.


On the other hand, this app lets the users develop, send and observe SMS messages or automatically by a trigger from the other apps. Additionally, the SMS Marketing app offers next level observing functionality like the Social Media app, which helps you to maintain tabs on your campaigns and its success.  


With the smooth to apply interface of Odoo’s SMS Marketing app, one can schedule, organize, schematize and maintain track of their mailings.



The Blog will discuss further details about SMS Marketing in Odoo 13.


Let’s look at some features of SMS Marketing in Odoo 13.

- SMS Marketing campaigns: Import contacts, Create contact lists, Schedule, Campaign testing, Opt-out, Blacklist.

- Send SMS’s: Send SMSs to your contacts, Buy credits for SMS in-app.

- Get insights: Undelivered SMSs, Link tracker, Measure your revenues.


Configuration


Initially, install the SMS Marketing App from Odoo Apps.


While entering into the application one will welcome with an easy to use interface of the Odoo SMS Marketing.


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Create SMS Mailings


For creating SMS Mailings select,

SMS Marketing - Create


By selecting this one will be guided to a new window as shown below:


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You can specify a Subject name beneath the create form. That you can specify here what the mailing is actually about.  One can also choose for whom they want to send the SMS.


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You can add filters for the records depending on the recipient. You can also add the contents under the SMS Content tab.


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Anyone can effortlessly examine the price for sending an SMS to your nation, using the information icon.


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Under the settings,


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You can add the out-put link. If enabled, whether the contact is not interested in anymore he can unsubscribe from the mailing list. One can see the history of the sent links from the Link Tracker under SMS Marketing configuration.


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Sending by mailing


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Like the following options shown here,


Send now: This is used to sending the message instantly. Provide guidance if there aren’t many recipients. 

Schedule: Ingress to select time and day for sending the SMS.

Test: The process of sending SMS based on the testing purpose.


Visualize reports


By selecting SMS Marketing - Reporting you can examine the performance of SMS mailings. One can also take advantage of the filters for getting a more intrinsic examination.


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Put in the queue: Accelerate mailing in the very next automatic run. 


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This is all about SMS marketing in Odoo 13.


Read More about How to Send SMS from Odoo Application to Mobile Number



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