In order to maximize our company sales, which will entice the customer to spend more on our website.
For that purpose, we can use the concept of upselling which is basically a technique where the seller will encourage the customer to go for a higher-end product that is more costly compared to the base variant. The added feature on the base variant will sometimes be just a luxury add-on, but the seller will try to make sure that the customer ends up buying the higher variant itself.
Examples of mobile phones can be taken into consideration here. Most phones will have a base variant and a top variant. The maximum marketing and promotions will be given to the top end variant so that customers are more inclined to that variant and ends in a good sale.
To include Alternative Product Go to the eCommerce tab of the product detail form and from there you can provide the alternative products and can also mention the website where you want it to be shown.