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By: Antony Francis

Importance of Email Marketing in Odoo 13

Functional Odoo 13 Marketing

Email marketing in Odoo is used to convey to a group of people who may be existing or future clients that something unique or a standard business statement. The Odoo function fulfills the market preconditions in an accelerated style and at the same time helps the existing customers and acquiring new customers.

Through Odoo email marketing, mailings can be rendered with different templates/layouts present in the program. It is necessary to collect the references, clients and different meetings from the members of the organization and to send them the individual pamphlets using the mailing lists.


The subject of the e-mails is placed here. Here clicking on the option of recipients we will get the dropdown list of all the contacts and leads we have and we can select the recipient from there.


There are different enticing models for the mailings to catch consumer interest. By default, they are open and can be modified accordingly.


You may also note the address and response in the mail here. Also the attachments as well.


When it is set, you can deliver the mail directly or plan it to run later on. The mail that is scheduled to send later can be edited before the time we set.

In Odoo we are also able to know the status of emails, how many are sent, how many are opened, how many are reviewed and replied.


Mailing list and contacts

Through inserting the list name one will be able to build a new mailing list. Alternatively, if appropriate, the mailing list may also be set to the public.


Contacts can be rendered to mailing lists, linked to the perfect mailing data. The user name and email Id must be used.


A recipient can even be boycotted or blacklisted from Odoo E-mail Marketing, too. Go to Setup for that, and pick the option of Blacklists. You can include the Contact that wants to be boycotted there.


Odoo Email Marketing module is user-friendly and at the same time appealing with a comprehensive collection of templates. Additionally, the app is cheaper than other bulk mailing solutions like MailChimp. The Email Marketing of Odoo is so efficient and effective that it is 90 percent affordable compared to other ERP software’s Email marketing and particularly for SME marketing.

Odoo Email Marketing arrives with a single monthly price unlike other bulk mailing tech options in the market, irrespective of the number of subscribers or the volume of emails to be sent out. Using Odoo SaaS, the users can send out to 50 000 emails in one day. The community version of Odoo enables the end-users to send unlimited emails for as many customers and subscribers as they want. And email marketing with Odoo is made incredibly cheaper. Odoo Online, Odoo community version, and Odoo enterprise version are the three editions or platform where we find the Odoo Email Marketing.

So this is all about ‘Odoo 13 Email Marketing’.

If you need any assistance in odoo, we are online, please chat with us.


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