Social media is an inevitable factor in the operation of a company as well as in
personal life. Social media can be of much influence as it could be a major marketing
tool in the company's growth at this stage of the digital marketing era. The Odoo
platform realized the need for this social media marketing and has dedicated a separate
module to deal with the operations. In order to use the special marketing applications
in Odoo, the user should initially install them from the applications module. As
social marketing and its additional supporting aspects have been installed the user
can dive into the aspects of social marketing for the company.