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By: Jafar Shareef C

Odoo ERP Can Do Magic In Event Management


Can anyone imagine the ease of hosting an event without any big headache? Being multi-functional software that meets the modern management requirements of the era, one can expect big opportunities for exploring the scope of e-platform for project management and implementation. From the planning process to the implementation level, ERP solution is there beside the entrepreneur or management team. In this modern era, mass events- including indoor or outdoor ones constitute a part of the emerging social life. Its proper management actually proves the efficiency of every manager or the management of a particular firm. It is this point that actually reiterates the significance of multi-functional Enterprise Resource Planning software.

Loaded with unique features  

The biggest advantage is that it fits the requirement of all types of companies having small or big investments in the event management business. Even a small firm that has confined its operations within a city can think of experiencing the ERP solution for event management as it is sure to streamline the business to scale further heights. For the start-up ventures, this tool comes as an attractive option, where they can plan everything with farsightedness at the beginning itself.  

Having software solutions in the field also equips the management teams with the full resources for greeting the requirements of any giant clients from the modern industry. Occasions to reject some of the proposals due to technical difficulties will be minimal if one firm is properly equipped with the right software tool for work. Accuracy and precision in event management make it the favorite choice of growing companies.

The shift from the conventional style

Also, the entry of this customized solution has given new life for the reorientation of a number of firms that had been operating the traditional way and exploring the manual support of their human resources. Many companies specialized in the sector have already embraced the charm of the new technology and started addressing their business requirements the e-way. Many are still in the process of adopting the new technology as most of them are really convinced of the modern-day requirements and the clients’ interest in connecting with their potential companies through modern technology.

All-in-one- solution

What an ERP offers to its clients is an all-in-one platform where the host of an event can easily think of a trouble-free conducting of online-conferences, webinars, festivals, classes, charity initiatives, and even exhibitions. In this era of the pandemic, the significance of such a well-equipped online platform is beyond any discussion. All the major companies, entrepreneurs, and decision-makers have just started their hunt for the right online platform to streamline their operations. And, it is the right time to think of the possibilities in improving your operations the e-way.

Thinking of an own platform other than depending on the commonly available software in the public domain is the first step to one’s desire for having a unique business empire. Such a platform will ensure better privacy of the business deals, the security of the company information, and effective management of the available resources.  A one-step solution without any external interference or permission from a third party is the main attraction of having a unique product for one’s effective business operation.

Changing online management scenario

The need to shift to the new online platform for event management arises in view of the changing social scenario in which the prospective clients live. Gone are the days when the event managers depended on snail mails to reach out to the clients and narrate everything with the help of a bundle of papers. Most of the modern-day customers are technically competent enough to meet their requirements online. Naturally, they expect their prospective management teams to address their requirements exploring the e-way.

With the internet penetration is steadily on the increase even in underdeveloped countries, even start-up ventures in such countries are largely exploring the online tools expecting a big shift in the era to come. For the developed countries, the options are aplenty now, where the clients mostly prefer to connect with their prospective event hosts through the online platforms. The event hosts to respond in a similar way where the process may become a big task in the absence of a suitable software solution.

Easy event creation

Easy coordination or preparation of an event calendar is one of the highlights or merits of an ERP application. On a single page, one can just display the activities for the target audience, who will be able to make quick decisions or respond through the created hyperlink. If someone wants to submit their talks or presentation, the e-platform makes it easy through the exclusive management service. The automatic validation process, scheduling, and the presentation on time becomes easy with this management software.


User-friendly display

A user-friendly or viewer-friendly display of the contents is another highlight of the event management software. The applications can create wonders in attracting the target audience and genuinely prompt them to go through the organized content, which is appealing to the eyes, organized in look and professional in navigation. Browsing through the already created content with regard to the event is also a very easily manageable task. Similarly, the accurate management of presentation dates, time, tagging of locations, and speakers are all possible with this magical software solution.

Automated registration/payment process

Automatic registration and payment processes constitute one of the major parts of any event for which the company or a particular entrepreneur has to invest huge time and human resources. If these are done in a manual way following the traditional means, it is sure that many productive hours will be lost for no reason. Apart from this, the whole planning process will be affected by the technical issues in doing things the manual way.

Migration to e-management

In the past, most of the event management companies had only manual options to complete the ticket issuing process. The concept of e-tickets made its entry very recently and the majority of the professional players in the field are now after it considering the ease of online management. The cinema industry is one of the newest examples in the professional management of e-ticketing procedures. The conventional way of issuing tickets is almost on the way out as the e-booking concept has literally conquered the world. The same is the case with all other events, where professionalism and software management define the momentum.


In almost all parts of the world, the big hosts of events always stick to modern tools for completion of the registration process or payment activities related to their events. It is now a common trend that international or national companies with wider networks across the world also prove their skills in creating marvelous results in the online management of the whole process. The same ease of doing the business is guaranteed through e-platform, where one can just feel the buzz of the new world of automatic e-procedures.

Easy payment options

The online registration process will help the event hosts to prompt their prospective clients to make the payment easily using credit or debit cards. Simply, it makes online transactions possible through simple processes. Bulk ticket booking, member perks, special offers, reductions, or any other such wanted additions can be made using the software support for the sector. Management of guests, promotional campaigns, additional information related to the programs or possible updates on the schedules can be controlled very effectively using this customized software tool.

Gone are the days when an event management company was compelled to deploy a major portion of its human resources to manage such a process the traditional way. Seeing cash counters or booths for outdoor publicity are hardly seen these days where even the small players have started exploring the digital tools. The attraction of a software solution is that it has a specially customized option to manage such activities where one will not have to regret the poor human resources strength or field-level management staff.

Coordination with sponsors

For any big event, sponsors form the backbone as they contribute the lioness share of expenses to its success. It is a fact that the sponsors can come from any corner of the world and pool together their resources to make your effort a success. Only a proper online management tool will streamline the process and reduce the overburden on completing the tasks in a manual way.

Communication with potential sponsors and recording their feedback for proper follow up constitute a big part of the promotional events in modern time. The conventional way of drafting an email or short message for the purpose will not work anymore to attract influential sponsors from the international spectrum. For that, one will have to take up things the professional way by exploring the standard services, which can offer an automated communication management process with a quick response.

Giving them due to recognition in the form of e-acknowledgment also scripts your success in the event hosting turf. In online management, addressing this basic requirement as a courtesy factor will be a cakewalk for all.

Apt for effective promotions

What is offered through an ERP Solution in addition to all the above features is a single-platform for meeting all the promotional requirements, which include both the media and outdoor publicity requirements. It can be even a short message service campaign, email communications, or social media promotion drives of your initiatives in partnership with various teams. Setting up automated messages, follow up communications, or addressing a special category of the audience through the communications are possible through this customized software assistant.

Unlike the past, the business communications will have to be addressed to a large number of audience irrespective of their gender, location, job profiles, and age. Management of such big communication talks related to mega-events actually doubles the responsibility of the hosts. It is at this point the magic of Software-based event solution works better and helps you in the task with no compromise.


Option for Google analytics

Google Analytics plays a part in many ERP applications as it is configured in such a way to trace the details of online events. Each ERP tool is closely linked to Google analytics to enjoy a bird-eye view of your business at any time and from any part of the world. This feature also makes it one of the up-to-date technologies which can meet even the requirements of multi-national high profile companies. Also, the new entrants to the field can have a glimpse at this feature through their on-job experience and slowly scale heights of its rewards in the reserve for making your industry or business venture shine.

What someone gets as a bonus package while signing up with the ERP assisted an event management tool is a number of associated services using website builders, blogs, CRM, and email marketing. Using these additional options, one can expect seamless growth in the business and the effortless promotion of their business activities through various channels, partners, and stakeholders in the industry. Since all operators in these business fields are connected and inter-related, the optimum exploration of these modern business tools, which are highly effective in generating the expected output, will automatically accelerate the output.

User-friendly platform for analysis

The configuration of event modules is quite an easy task based on the actual requirements of the event host or the clients. One of the biggest advantages of event management ERP modules is that it offers a very user-friendly platform to work with and meet the requirements. The default-options set included in many software solutions makes it easy for any new entrants to have basic knowledge of the software operations.


Efficient report analysis using the already sourced data for the event too is possible with the specially designed ERP tool. In the past, such a comparison was quite a difficult task when the accounting team had to invest a major part of their working hours for the tedious process. With the automated process in ERP application, the task is now simple and easy to be completed with the assistance of a single person.

Spot analysis for planning

The report analysis procedure is also possible at any time after the commencement of the online registration process. Someone who is keen to track the trend or wishes to know the response of the clients in the form of a report can easily explore the option using the available features. Such an option for quick analysis equips the event hosts to take strategic decisions at the appropriate time. It is also to be noted that such strategic decisions even save bigger companies from making big losses.

In total, what event management ERP puts on display a window of an amazing online world where your whole activities are brought to your own monitor in such a way to help taking prompt decisions at the ripe time. All activities including event planning, virtual meeting, event promotion, sponsorship management, registration procedures, e-ticketing, and other connected services are integrated through a single channel, where the person entrusted with the monitoring part just watches for updates.


Be it a small event or multi-crore project, the ODOO solution is equipped with a professional template that can easily coordinate the whole process from the beginning till the end. Even a birthday party, private wedding event, or a public seminar can be made a unique experience by exploring the options available with an ODOO solution. The educational institutions, IT companies, or any institution which is entrusted with the task of meeting people in large numbers in the virtual space for their business can source the benefits of this multi-faceted application.

For a talented entrepreneur or manager, the option given by ODOO for exploration is beyond any narration. Its optimum exploration actually showcases the talent of the user as well. Once you are through with the possibilities of this, there are options to bring magical results to the growth of your firm by meeting the clients’ expectations beyond his imaginations. Thus, a customer’s satisfaction in getting a good service will set in motion a good business and its business surrounding.

Besides, ODOO e-commerce is one such powerful tool to give special consideration to your valued sponsors and thus boost your performance to the next level while planning big events. What ODOO offers to such clients and sponsors in this modern era is a trouble-free automatic completion of registration or the subsequent payment process for a quite different experience.

What we assure or expect from the ODOO tool is a total replacement of the traditional method of addressing such requirements with modern technology solutions. IT also helps to categorize events online, sports, music, etc.


For new generation companies that are keen on the utmost utilization of their employee resources and the flawless implementation of the event schedules, ODOO is the best solution without any immediate competitor. The experience of people who have already migrated to the tool attests it all and welcomes prospective companies to have a look at the magic it creates in the lives and profession of professionals in the industry.

An ever-expanding network of ODOO management ERP itself shows that it has been widely accepted by all the major players across the globe. Constant innovations in making it further exciting to meet the growing demands of the industries to make it a perfect choice for aspiring start-ups in different parts of the world.

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