The importance of marketing in the realms of business development and sustainability cannot be overstated. Companies must actively communicate with the customers they target, using a variety of channels, such as social media, SMS, and email, if they want to be competitive. Odoo 18, a very powerful open-source business management program, provides a wide range of marketing capabilities to assist companies in planning and accelerating their marketing objectives. The functionality of this software differs significantly between its Community and Enterprise editions. A business can automate and optimize the majority of its marketing strategies with the Enterprise edition. But the Community edition just offers extremely basic marketing tools. This blog will cover the key distinctions between the marketing modules in the Odoo 18 Community and Enterprise editions and assist companies in deciding which edition best meets their requirements.
Social Marketing:
Beyond the Community edition, the Odoo Enterprise edition includes additional marketing tools to further automate and enhance the business marketing tools. Social Marketing is one of the Enterprise edition’s most notable improvements, enabling companies to automate and manage their social media marketing campaign. Businesses can use this module to specify and plan posts for their audiences on various platforms.
1. Marketing Campaign Management :
The enterprise edition’s Social Marketing Module enables businesses to manage and monitor numerous marketing campaigns at once. For the purpose of improving business performance, this module features a central dashboard that contains all the important measurements regarding campaign outcomes.
To create a new marketing campaign, select Campaign in the top menu of Social Marketing and click on New, and add a campaign name as shown below:
2.Social Media Post Scheduling:
Social Media Post Scheduling is one of the very important features of the Social Marketing module in the Enterprise edition of the software. It enables businesses to schedule their media posts in advance and broadcast them automatically. By doing this, the company can maintain a high-quality online presence without having to check in every day for a post update.
To add a post, select Posts in the top menu of the Social Marketing module and click on New and then add details as shown below:
Marketing Automation:
Marketing Automation is one of the most advanced modules in the Enterprise Edition. It streamlines a business’s marketing procedures, such as consumer segmentation, follow-ups, and lead nurturing. Businesses save time and effort by implementing automation, which also ensures that clients receive relevant marketing communication on schedule. Marketing Automation also sets up campaigns, and it consists of Reporting, where Link Tracker, Traces, and Participants are available. Odoo 18 represents a significant advancement in marketing for companies of all sizes.
Odoo Community edition and Enterprise edition offer all the necessary components for businesses to manage mass mailing lists, conduct email marketing campaigns, and monitor marketing results. Email marketing, which assists companies in creating and sending promotional emails to their clients, is one of the most notable aspects of both the Community edition and Enterprise edition. This is an essential tool for any company looking to use email campaigns to sell products, update clients, and maintain consumer engagement.
Businesses can use the module to manage large email lists as well as to segment and organize contacts so that marketing messages are seen by the right people. Businesses can create a targeted mailing to reach clients based on this customized messaging by classifying leads and customers based on crucial characteristics. Mailing List Management is probably going to increase the amount of engagement and conversion that occurs. This module is a great way to identify and organize contacts so that marketing communications reach their intended audience. Businesses can send these emails to various audience segments by using this technology to segment their needs and clients into specialized targeting. Engagement and most likely conversion rates will increase as a result.
Another feature available in the Community edition is a Dedicated Server for Mailings, which gives businesses the exact infrastructure they need for bulk emailing. The capability ensures that businesses may deliver email messages without any delays or technological issues. This feature manages an external mail server (like Gmail, SendGrid, or Mailgun) for sending marketing emails. It avoids spam filters and ensures improved email delivery.
The Link Tracker feature, which is included with the Community edition, was specifically designed to gain valuable insights into email marketing campaigns. Thus, by assessing the number of clicks and user engagement, a company can assess the performance of the display and make deductions about the effectiveness of marketing tactics and data-driven enhancements. The Community edition’s Blacklisting and Contact Blacklisting features are yet another excellent feature. In order to keep email marketing complying with business rules, it discourages sending emails to contacts that have been banned. It helps maintain a positive sender reputation and prevents spam complaints. The Opt Out Reasons feature can track and classify the reasons why recipients of your email campaigns unsubscribe. It helps in analyzing engagement and the development of new email marketing tactics.
Both Community edition and Enterprise edition have an SMS Marketing feature that enables the company to interact with clients via text messaging in addition to email marketing. It is quite beneficial for time-sensitive offers, appointment reminders, and communications related to transaction activity. Moreover, Contact List Management features enable companies to continuously expand their consumer contact lists and arrange them for increased marketing reach.
Both Community edition and Enterprise edition provide a good starting ground for email and SMS marketing, but lack advanced automation and social media marketing. Businesses that require advanced marketing tools will have to consider the Enterprise edition.
The Community edition offers vital features for link tracking, contact list building, SMS marketing, and email marketing. It is best suited for companies with simpler marketing requirements. The Enterprise edition will go beyond marketing automation, post scheduling, campaign management, and social marketing. Therefore, businesses can invest heavily in marketing and engage better-contact customers. Ultimately, it will depend on what works best for the individual organization in terms of goal, budget, and marketing requirements.
To read more about what the features are in Odoo 17 Social Marketing, refer to our blog What are the Features in Odoo 17 Social Marketing.