Any eCommerce company wants to increase sales, and Odoo's Website module provides strong tools to do so through upselling and cross-selling tactics. Businesses can raise the average order value and improve the overall customer experience by suggesting complementary or more expensive products to customers while they are browsing. With its dynamic filters, intelligent automation, and configurable product recommendations—all of which are seamlessly integrated into the online store—Odoo makes it simple to put these strategies into practice.
Upselling and cross-selling tactics that work are essential for increasing sales and improving client satisfaction. Odoo 18, a complete suite of business management software, provides strong tools for effectively managing upselling and cross-selling on your website. We will explore the nuances of using supplementary, optional, and alternative products to boost sales and improve your consumers' overall purchasing experiences in this article.
While upselling entails convincing customers to buy a more expensive or upgraded version of the product they plan to buy, cross-selling entails suggesting related or complementary products to the one they are already contemplating. By providing tailored recommendations, both tactics seek to boost average order value and cultivate client loyalty.
The Product creation form in Odoo 18 allows for the easy configuration of accessories, substitutes, and optional items. Additionally, the eCommerce tab in the Odoo 18 Website module makes it easy to reach the product page.
Go to the Sales tab in the product form to add a new product and define accessory, alternative, and optional products.
Options for upselling and cross-selling, two tried-and-true sales strategies meant to increase revenue, are located under the Sales tab.
Optional Products
Products that are configurable or customizable are known as optional products, and they let buyers tailor their purchases to suit their tastes.
- Customers can customize their purchases to meet their needs thanks to the variety of variations or variants these products offer, including size, color, material, and extra features.
- In Odoo 18, organizations can define product variants and customisable choices by configuring optional products within the product management system.
- To improve the shopping experience and boost engagement, users can engage with product configurators while they browse the website to choose their desired options and personalize their purchase in real-time.
For example, you could suggest an extended warranty to a consumer purchasing a laptop. Every time a consumer clicks the "add to cart" button for the website's main product, these recommendations are displayed.
Accessory Products
Products that enhance the primary product's usability, functionality, or aesthetic appeal are known as accessories.
- These products, which may include accessories, add-ons, or supplemental items, are frequently connected to the main product.
- To build alluring offers and promotions, Odoo 18 allows supplementary products to be combined with the main product.
- Companies can display accessories on their websites next to their primary products, giving customers more ways to customize their purchases and increasing sales.
For example, you might suggest a printer, mouse, or keyboard as supplementary items to a consumer purchasing a new laptop. The customer sees these suggestions when they check their cart before completing the payment process.
Alternative Products
Products that act as alternatives or replacements for the original product that a client is contemplating are known as alternative products.
- These products may differ in terms of brand, size, color, or specifications, but they share comparable functionality or characteristics.
- Businesses can configure and link alternative products to the main product in Odoo 18 by managing them via the product management system.
- Customers can evaluate options and make well-informed buying selections by viewing alternative products alongside the main product on the website.
For example, if a client is thinking about getting a laptop, you may suggest a different model with a bigger screen or a more potent processor.
You can start using the website to upsell and cross-sell your products after turning on these features. Don't forget to post the products on your website so that buyers can purchase them.
Using Optional Products to their full potential
Customers who purchase optional products have the opportunity to personalize their purchases to suit their tastes. Offering optional items gives clients the ability to customize their purchasing experiences, which boosts customer satisfaction and engagement. Increase the possibility of upselling by using consumer information and browsing history to suggest pertinent optional items based on past interactions and personal preferences.
You will see a list of optional products configured in the product form after using the "Add to cart" button. Customers can save time and effort by adding these optional products to their cart without leaving the product page. Making well-informed purchasing selections is facilitated by this expedited procedure. Giving customers more choices increases the likelihood that a sale will be made. This strategy helps clients select the product that best meets their demands while simultaneously giving them the impression that they are receiving a better value.
Making Use of Alternative Products
Similar goods that can be used in place of the original product are known as alternative products. Customers can be given options that meet their needs and preferences by strategically presenting them with alternative products in Odoo 18.
A variety of your supplied alternative products can be found in your product form. Offering a range of options enables clients to fully understand their options and helps them make informed selections about the best product. By taking advantage of this, you can increase upselling opportunities and direct clients toward more expensive or higher-margin goods or services than they had previously considered.
Increasing Sales of Accessory Products
The primary product is complemented by accessory items that increase its usefulness or attractiveness. Integrating companion products into your website can dramatically enhance the shopping experience and create additional sales.
Customers can check their orders at checkout after adding items to their cart. They will now see recommendations for supplementary items set up in the product form's cross-sell and upsell sections. Choosing these add-ons increases the worth of their purchases. Additionally, you can increase your sales potential by encouraging customers to add more items to their cart.
To increase income and build enduring relationships with customers, you must include cross-selling and upselling tactics into your e-commerce operations. You may maximize the sales potential of your website and provide your customers with outstanding shopping experiences by utilizing Odoo 18's extensive feature set for handling alternative, accessory, and optional products. Dynamic product recommendations, tailored promos, and interactive shopping features can help you stand out in the crowded e-commerce market and open up new revenue-generating opportunities.
All things considered, the Odoo 18 website's alternative, accessory, and optional items give companies flexible tools to use successful cross-selling and upselling tactics, satisfy consumer preferences, and boost sales. Businesses may improve the shopping experience, raise average order value, and cultivate consumer loyalty by proactively managing various product types.
To read more about How to Manage Cross-Selling & Upselling in Odoo 17, refer to our blog How to Manage Cross-Selling & Upselling in Odoo 17