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By: Anusha

Odoo Marketing Management

Odoo Marketing Management

With Odoo marketing, one can easily customize the campaigns and define the automated actions(e.g. ask a salesperson to call, send an email or set up a reminder) based on triggers (no activity for 20 days, answer to a promotional email, report of the issue, etc.). Odoo easily get adapted to the buyer’s decision journey by sending targeted and personalized emails. It dynamically changes the email content based on a prospect’s score, industry, page visited, job title, or even their position within the sales cycle. Set up lead nurturing campaigns to stay in touch with prospects who are not ready to talk to your sales representatives.

 

Stop relying on guesswork and know exactly which marketing drives produce the best results. Connect your closed deals to their original campaign or message in order to find out what has been the most successful and avoid wasting resources. Get a full overview of all your marketing activities, easily interpret your statistics and analyze the results thanks to a comprehensive dashboard and custom reports.

 

Let us see the features one by one:


* Create automatic & targeted marketing campaigns


Odoo helps in automating the workflow and scale your business. It segments the prospects database to deliver the right message to the right prospect at the right time. Odoo enables with effective Campaign management via easy segmentation. Odoo segments the database easily with demographic and behavioral attributes. With Odoo, one can easily enroll, all contacts to the campaign as soon as they meet the criteria. 

Odoo also initiates testing before activating the campaign by running the workflow to view the sequence of events in action. The customized workflows with a visual interface gets you to envision customer journey. 

It lists all contacts following one path or another based on an action in your workflow. 


* Craft sophisticated end-to-end customer journeys


Odoo creates a multi-stage campaign with several paths as simple as two-steps campaigns. It can add new actions and select time triggers directly on your workflow. Odoo offers great flexibility as it helps in setting the time-based conditions like set delays between your workflow actions. It also automates the workflow by sending specific emails at a specific time. 


* Automate much more than just emails


Create end-to-end customer journeys and use workflows to automate tasks such as moving a lead forward in your sales funnel, assigning engaged prospects to your sales team, updating a record and more. Use if/then actions to perform specific tasks after an email has been opened, clicked or replied.


Integrations 

- CRM: Nurture leads and automate lead management. Use the lead scoring integration to 
   prioritize your prospects according to their sales-readiness.  
- E-Commerce: Re-engage abandoned carts by creating win-back email series.  
- Email Marketing: Automate database notifications and trigger actions based on your user behavior.  
- Events: Schedule automatic registration confirmation, follow-ups and reminders for your events.  
- Helpdesk: Increase your customer support efficiency by automating your tickets notifications and feedbacks. 




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