Reporting
The SMS Marketing module's Reporting feature is an effective tool that gives users thorough information about the effectiveness and success of their SMS campaigns. It provides thorough, daily reports that assist in monitoring and evaluating every facet of your marketing initiatives. The module's primary dashboard provides immediate access to this feature. Reports can be seen in a variety of formats, such as Kanban, List, Graph, and more, once they have been opened.
Depending on the precise data they want to examine, users can select from a variety of Measures, including Bounced, Clicked, Canceled, Delivered, Error, Opened, Scheduled, and Sent.
Along with a variety of views, the reporting interface provides useful tools such as Group By choices and Filters to make it simple to categorize and filter campaign data. Users may easily find certain entries or save favorite configurations thanks to the Favorites and Search features, which further expedite data retrieval.
Pivot View, which displays the data in an easy-to-understand tabular style for comparison and breakdown of performance measures such as the total number of Sent, Scheduled, Delivered, and Clicked SMS messages, is another option for viewing the reports.
All things considered, this reporting feature is immensely helpful for organizing and maximizing sales communications. Businesses can improve engagement and campaign performance by using these insights to better plan, optimize, and improve their marketing campaigns.