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By: Sree

6 Benefits of Odoo Marketing Automation

Functional Odoo 14

In the competitive marketing world a business can strive only with the help of a high end marketing support system. Every kind of marketing initiative has to be taken to operate and manage marketing activities. With the development of the internet, social media and other means of mass communication and personal communication, marketing has also taken a new mode. What is more important in the business is the way a product or service is highlighted.
Every business, nowadays, uses its own marketing support system to carry out marketing related operations. Different campaigns are carried out by marketing teams to introduce the products and services to the customers. Marketing campaigns also help to persuade the customers to purchase service or product.
But the efficiency of a campaign cannot be analyzed if it is done in the manual way. The coordination of different marketing activities also is a difficult task to perform. Here, comes Odoo Marketing Automation to help you identify the benefits of each and every campaign. It also helps to manage the campaigns and track the success rate.
In this module we can find out the benefits of Odoo Marketing Automation for various campaigns related activities.
1. Time Saving
Odoo Marketing Automation is a software solution that can be of great help to save the time of the marketing team. With this feature a marketing team can create campaigns and set time for delivering the campaigns. Multiple campaigns can be created at a time. Besides, it ensures the quick delivery of SMS, Email or other campaigns to the customers in an easy way. The user will be able to manage different campaigns from a single platform.
2. Generate Leads Efficiently
Odoo Marketing Automation will enable you to track the campaigns in a simpler way. As the campaigns are created for the target audience, it becomes easy to track the flow of the campaign message and review the success rate. Once the message is sent, the customers may visit the website or send queries. This will surely help the business to generate leads. Special offers and packages are sure to generate leads as the customers are more likely to be attracted to the offers.
3. Manage Campaigns efficiently
Odoo Marketing Automation helps your business to manage all campaign activities from a single platform. The dashboard of the application can be used as a place where the user can view the campaigns, status of the campaigns and other details. It will also help the user to view the campaign name. Total number of completed campaigns and the participant of the campaigns also can be viewed here.
4. Select Target Models
Unlike mass media campaigns which are intended at the general public, Odoo Marketing Automation helps a business to target oriented messages. It helps to choose between emails and send SMS to the customers. As different types of customers can be listed out in different mailing lists, the customer for a specific product will receive only such campaigns. This improves the customer relationship.
5. Manage Triggers and Expiry Date
Odoo Marketing Automation supports marketing personnel to manage trigger and expiry duration. The expiry duration will help to set the validity of the campaign or offer. It will help to automatically stop the sending of campaign messages after the expiry date.
6. Complete Analysis support
Odoo Marketing automation helps the business to prepare reports. IT helps to manage the performance level. The success rate of the campaign, number of participants and other activities can be traced. Number of participants for every campaign can be viewed along with the number of campaigns sent, opened, bounced etc. 


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