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By: Cybrosys Technologies

Positive Aspects of Odoo Integration with your e-commerce

Functional Odoo 14

E-commerce business models have been revolutionizing businesses throughout the world which came along with the introduction of internet facilities as well the advancements in electronics which has catered for the sudden boost of these aspects. Today almost all the commodity is available online and can be purchased by the ease which has led to the reduction of sales in the retail stores and assessments. Moreover, the functioning aspects of an e-commerce store have more advantages as capital and the investments involved are on the lower side. Additionally, the ability to expand the business vicinity is easy as you don't need to set up another store but can be done by improving the servers and the websites. 

One of the key aspects of running an eCommerce business is that you should be able to manage and monitor the entire operation. For that, you will require definite tools of functioning which have various functional options to run the entire e-commerce operations of the company. Today, there are various platforms and software which will provide you with definite solutions to run the e-commerce operations of the company. Moreover, these tools will become necessary in the long-run operations of the company as the e-commerce operations will be chrome unmanageable and facing a downhill path without dedicated tools of control and management.
Odoo ERP can be used as one of the reliable tools of e-commerce operations management for your company. The platform has a designated e-commerce module that can be defined and configured to suit your company and website operations. Moreover, the integrated e-commerce module with all other modules functioning in the platform will work unanimously to run the online sales operations of the company. In addition, the e-commerce module of Odoo is an indirect integration with the Odoo sales module where the sales aspects of the company are defined for all the retails, online as well as for the point of sales operations.
This blog will provide insight into the positive aspects of Odoo's integration with your e-commerce website.
Odoo is considered the one-stop solution for the entire business management operations of the company. Thanks to the modular approach it has a designated module of operations which provides designated modules such as an e-commerce module to run the company operations. Lets us now understand the various positive aspects of integrating the Odoo platform to run the e-commerce operations of the company:
Dedicated Odoo website module
With the website module of Odoo, you will be able to create an e-commerce website and design with the Odoo website builder tool without any coding knowledge. Moreover, the use of simple block operations to design and describe the e-commerce web page will act as a beneficial tool for people with no coding knowledge.
Integrated with localized shipping services
The e-commerce module can be directly integrated with localized shipping service providers which are available. Moreover, an excellent Odoo partner will be able to configure and provide you with a dedicated module of functioning for a shipping provider to be integrated with Odoo. Additionally, the platform comes integrated with all the renowned shipping providers of operation in and around the world to use it.
Define payment acquirers
The customer can provide payments for the products that they have purchased using the payment acquirers that have been defined. Moreover, based on the required localization all the payment gateway will be described in the platform. In addition, these payment acquirers are in direct integration with the accounting module of the platform helping you to record all the online sales and the financial aspects of it.
Marketing tools
For e-commerce operations, there is a vital need for digital marketing and the Odoo platform understands this and provides you with dedicated modes for it. The e-mail marketing, social media marketing, and marketing automation tools also add up to this. In addition, the Marketing aspects of Odoo are also an indirect configuration with all the other operations of the platform. 
Lead generation
The lead generation feature of the Odoo platform can also be seen in the e-commerce integration which will help you to generate leads based on the website visitors and the customer activity on your website. Furthermore, you can pursue these leads with various activities as well as tools available in Odoo and make it to be a potential business opportunity.
Dedicated tools in website to help the visitors
The customers or the users of the Odoo platform enable the wishlist option, and the compare option available. These functions will help the visitors to simplify the shopping process. In addition, the user can define the alternative products, optional products as well as accessory products for the main product which will help you to sell the company products, and the customers are provided with various options and assistive products to choose from.
These are some of the positive aspects that the Odoo e-commerce integration will bring into the operation of your company. Moreover, you can configure various other customizable tools available which will help you to define your website as per your requirement. In addition, you can read the following blog to understand the advantages of the Odoo e-commerce website integration using the following link: 


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