In order to move sales leads or prospects through the sales channel, lead management keeps track of incoming inquiries, links leads with sales representatives, and records their interactions. The sales representative should also qualify, score, and frequently reevaluate their assessments of the prospect in order to ensure effective lead management. The Odoo CRM module's lead mining feature is a potent tool that enables companies to automatically generate new leads based on certain criteria, including industry, company size, and country. It allows users to target and acquire potential customer data from external sources directly within the Odoo platform, which streamlines the lead acquisition process and improves sales efficiency by lowering the amount of manual research and guaranteeing a steady flow of qualified leads for the sales team to pursue.
Odoo CRM users can generate leads directly from their database, which aids in the growth of their company. This innovative tool is ideal for new businesses and projects since it lets users establish criteria for leads based on the country and relevant leads. This feature is very beneficial for startups because lead generation is a challenging process for both new and established businesses. Users of Odoo's CRM can create criteria based on filters like country to retrieve leads directly from their databases. Although lead mining is a complex process, the CRM effectively oversees it and generates outcomes fast. This feature is strongly advised for startups looking to boost their growth.
The process of turning prospective clients into actual ones is known as lead management. It involves finding a balance between pursuing new customers, maintaining relationships with current ones, and ensuring that no leads are lost. A strong lead management strategy is necessary to prevent losing contact with or missing out on possible new customers. Losing out on new leads could keep you from making potential sales. CRM software can help with the tracking of valuable leads, their progression through the sales funnel, and ultimately the creation of sales.
The use of criteria-based filters in Odoo's CRM can extract relevant leads based on the prospect's country of residence, which is a time-consuming and challenging process. This CRM can greatly aid in business growth, especially for new businesses. Entrepreneurs should consider using Odoo's advanced CRM application for dependable and sustainable leads for growth. Some of the main benefits of adopting lead mining include:
* The sales team may convert reliable leads into customers with the help of lead mining.
* Compared to traditional approaches, the lead mining tool saves time and improves efficiency by gathering all the data required for lead follow-up.
* Lead mining guarantees that companies never run out of leads and that the leads they do receive are reliable and traceable.
* Management of CRM leads centralizes information, improves data analytics, and automates processes.
The lead mining tool allows CRM users to add fresh leads to their Odoo database, which uses industry, country, and company size as filtering criteria to confirm lead certification. This feature can be altered from the "Settings" tab of the "Configuration" menu.
By selecting the checkbox next to the "Lead Mining" option in the "Lead Generation" tab of the "Settings" window, as shown above, you can enable the lead mining feature in Odoo CRM. When this option is enabled, the "Pipelines" dashboard will have a button labeled "Generate Leads."
You may access the lead-generating configuration form by selecting the "Generate Leads" tab, as illustrated below.
You can specify the quantity of leads and necessary lead kinds, like "Companies" or "Companies and their Contacts," in the "What do you need" area. Then, by selecting options from dropdown menus for "Countries," "State," and "Industries," you may easily generate leads using this page. Additionally, the "Size" column allows you to select the number of employees. It is also possible to supply the "Sales Teams," "Salespersons," and "Default Tags." The "Filter on Size" option allows you to select the number of teams and employees from the dropdowns.
If required, you can also select the "Preferred Role" and "Other Roles" from the corresponding fields. Click "Generate leads" once all the information has been entered and verified. We'll construct your new Lead Mining rule and add it to the CRM database for future use. Moreover, in order to do the lead generation process, you should have enough credits with you as well.
Additionally, Odoo has a distinct menu area for managing and configuring fresh requests for lead mining. By choosing the "Lead Mining Requests" option from the "Configuration" menu, you can get to this menu. As seen below, this will take you to a window.
Every lead mining request made within your CRM database will be listed for you, along with the request number, number of leads generated, target, countries, sales team, salesperson, tags, and status. The dashboard appears to be empty here. The "New" button can also be used to generate new requests; doing so will open a new request setup form, as seen below.
As seen in the previous section, after filling out the necessary fields, just click the "Submit" button to send the request.
The CRM application's lead mining feature makes it simple for users to generate leads while saving time and effort. This feature allows users to harvest consumers without waiting for them to approach them by generating leads for the sales team, who can then convert them into customers.
Since the lead mining tool collects all the data needed for lead follow-up, the sales team may follow up on leads. This process is very efficient and saves time when compared to traditional methods. Odoo's advanced CRM solution is recommended for startups as it helps the sales team generate dependable and trustworthy leads.
Lead mining is crucial in any commercial setting since it ensures that the leads generated are trustworthy and viable in the long run. For contemporary companies looking to effectively grow their clientele, lead mining in Odoo CRM is a valuable tool. Odoo assists sales teams in concentrating on nurturing prospects rather than prospect hunting by automating lead generation and easily integrating it into the CRM workflow. Better targeting, higher conversion rates, and increased productivity are the outcomes of this.
To read more about What are the Benefits of Lead Mining in Odoo 17 CRM, refer to our blog What are the Benefits of Lead Mining in Odoo 17 CRM.