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By: Anju A.P

Importance of Odoo E-mail Marketing

Functional Odoo 12 Marketing

Email marketing in Odoo is utilized to communicate something specific or a typical declaration of a company to a group of individuals who might be current or potential clients. The Odoo feature meets the business prerequisites in a propelled format and aides in procuring new clients at the same time hold the current clients. 

With Odoo’s E-mail marketing, one can make mailings with various templates/layouts that are present in the module. The leads, clients and different gatherings from the association's contacts can be assembled and the particular pamphlets can be sent to them utilizing the Mailing Lists.


The E-mail subject is entered here. One can also select the beneficiaries or the recipients from the dropdown options given here such as Contact, Lead/Opportunity, and so on. The related records get automatically added. On the off chance that the Lead/Opportunity is chosen, the related records or leads email ids will be included.


The mailings comprise of various attractive templates to grab customer attention. They are available by default and can be edited accordingly.


One can also mention here the from address and reply to in the mail. Also the attachments if any.


Once everything is ready, the mail can be sent immediately or scheduled for later run. In case, its scheduled for later period, the mail status such as Draft, In Queue, Sending and Sent shall be updated.

With Odoo, one can also get to know the number of Emails sent, also the number of emails opened, reviewed or replied.


Mailing Lists and Mailing lists contacts

One can create a new mailing list via entering the name of the list. In addition, the mailing list can also be set public if needed.


Mailing lists contacts can be made, mapped to the ideal mailing records. The name and the Email id of the contact must be included. On the off chance that contact need not get the mailing list, at that point the Opt-Out alternative can be checked.


Also with Odoo E-mail Marketing, a recipient can be boycotted or blacklisted too. For that, Go to Configuration and select Blacklists choice. The Email that must be boycotted can be included here.


To conclude, 

Odoo Email Marketing application is user-friendly, at the same time attractive with an extensive template library. Moreover, the application is cheaper compared to other mass mailing options such as MailChimp. It is seen that Odoo E-mail marketing is 90% cheaper as compared to others, making it ideal especially for SME’s marketing. 

Unlike other mass mailing software solutions in the market, Odoo Email Marketing comes with a fixed monthly price, regardless of the count in recipients or the number of emails that to be sent across. Utilizing Odoo SaaS, in a day the users can send up to 50 000 emails. Utilizing the Odoo community version, the end-user can send unlimited emails to as many subscribers as they desire. Thus email marketing is made highly cheaper with Odoo. 

Odoo Email Marketing is available in three editions of Odoo: Odoo Online, Odoo Community, and Odoo Enterprise.

Odoo supports different types of marketing methods to amplify your business, among these, electronic marketing, SMS marketing, and social media marketing are the main application on marketing. Read about SMS marketing in Odoo to know more about the SMS tool used. 

Odoo Blogs Odoo Book - SMS Marketing Odoo Book- Email Marketing

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