Odoo 13 Community Edition

Odoo CRM

CRM, Customer relationship management is the most relevant technique for managing relationships and interacting with customers and potential customers. The aim of CRM is to improve business relationships with customers, maintain them, and increase company profits.

Odoo CRM module helps companies stay connected to customers from the beginning stage (lead generation) to the end of the business. It allows you to view all your leads and opportunities in one arranged platform and manage them from one stage to another, and analyze. Odoo CRM reduces the workload of the business. Also by implementing this module the management can control all parts of the company through an automated system by which all the processes of the company run in a centralized method.

ODOO CRM includes 8 supporting apps and plugins:-
CRM Gamification

Through the implementation of the CRM Gamification mechanism, the business entity will further grow upright and leads towards progress. This technique can create both employee potential and customer satisfaction. Also helps to inspire and motivate employees and it will result in positive aspects of business sales.

Marketing campaign

Marketing campaigns will help to plan and conduct promotional campaigns effectively.

Survey CRM

Using this module we can conduct surveys where we can obtain feedback. By conducting this survey method, we get inquisitive notions and opinions from customers about product satisfaction level, additional needs, likes, dislikes, and many more.

Contact form

Using this contact form method, leads could be generated and the contact lists will be integrated into the “contact us” page by installing this module. This form is linked with the Odoo CRM application. The data created using this form will automatically convert as leads in CRM.


Concerning a company, activity assignments to employees are crucial. Especially in CRM pipelines such as follow up and maintain leads to revenue.

Opportunity to quotation

This module allows you to add products in opportunity and create quotes. It allows the sales team to enter product lines on the opportunity and while creating a quote it will create quotation lines based on that.

Features of Odoo CRM

• Priorities activities

• Track your sales activities.

• Schedule Meetings.

• Get in touch with customers.

• Leads Promotion.

• Opportunities Analysis.

• Lead Scoring.

• Customized Alerts.

Let us discuss in detail :

Priorities Activities: Prioritize the follow-up activities in the pipeline and meet your targets with efficiency.

Track your sales activities: Tracks the different phases of the pipeline very clearly and punctually in the kanban view.

Schedule meetings: Schedule meetings directly from customer opportunity.

Get in touch with customers: Keep in deep touch with customers through email, phone, chat, social media, etc.

Leads promotion: For the promotion of getting more leads, the campaigns are conducted by auto-generated emails.

We can assign salespersons to follow these leads and enhance sales.

Opportunities analysis: The pipeline provides the facility to examine and observe the opportunities using filters, grouping options.

Lead scoring: The leads can be evaluated on the score based on both external, internal assessments and judges the leads that have the possibilities of becoming an opportunity and customer.

Analyze lost opportunity: We can evaluate the reasons and causes of losing the opportunity and find out the remedial activities that can pull back to become the won opportunity.

Automate routines and focus on sales: By automation of daily activities of a business, we can save more time and risks of assigning duties and planning.

As we are clear on the importance of CRM application in our business and we also discussed the features of Odoo CRM. Now let us discuss the module in detail.

Odoo CRM General Workflow

Odoo community edition provides you the eminent features of simplicity, user-friendliness, and effectiveness. A CRM module is designed and managed to follow a series of events that starts with creating or identifying leads, which means a “future sale”.

After identifying leads the following stages of operations follows.

Opportunity, Quotation, Sales Order, Invoice generation and payment.

Let Us List Out These Stages:

Lead may be an individual or organization with an interest in your product or service. It is a genuine inquiry and these genuine inquiries will turn into future sales. Lead generation is possible in different ways.

We can generate leads through:

• Blog posts

• Contact forms

• Link tracking

• Calling

• Mass mailing


• Live chat

• Events

• Campaigns


Let us define opportunity in simple words as it is a ‘more possible lead’. Here onwards the organization will appoint or assign an individual to follow-up with the client.


The pipeline is an effective channel provided by Odoo to follow opportunities. It is used to measure the progress of a long-term goal. In the pipeline, we can make a series of different stages for tracking a chance.


A quotation is a very important step that to be taken care of before/after successful qualifying leads into an opportunity. We can make a quotation and send it to the customer. Quotation includes information about the product or service. Through this, a customer can make a decision.

Once the quotation is confirmed by the customer, it will be converted to a sale order and the delivery order is created based on the sale order.

Schedule your activities and get planned

For good and great sales, it is very crucial to think about how to organize and plan our deals. Odoo CRM module helps to organize our activities in a well-planned, systematic, centralized, and automated manner. It is a great tool to organize activities and automate tasks. There are amazing options like drag and drop, in every stage of the pipeline. We can schedule activities like e-mailing, meetings, calls, tasks with few clicks. The main advantage is that there is no need to record data manually in the system.

Let us examine the Odoo CRM module in detail- community version:

The below image depicts the overview of the CRM module.

Odoo 13 CRM Module

There are many stages in the pipeline like a new, qualified, proposition, and won. Each stage in the pipeline refers to specific steps for achieving the business. The number of stages can be increased with the requirement of the user. Each organization can define the pipeline stages according to their processes and workflow. There are different page views available in Odoo CRM and we can generate various reports which can be filtered, grouped by, and sort out based on the company perspectives.

kanban view

In the kanban view, we can visualize our workflow in a more appealing way. The work items in kanban view are organized in columns and the stages will progress from left to right until they get finished.

Odoo 13 CRM Module
List view

List view in Odoo CRM will help you to view the important data quickly and we can customize or edit the data. It is also known as a tree view.

Odoo 13 CRM Module
Calendar view

In the Odoo CRM platform, the calendar view displays the records as events daily, weekly, and monthly.

Odoo 13 CRM Module
Pivot view

Pivot view will provide the quantitative analysis of the reports and we can quickly understand the data.

Odoo 13 CRM Module
Graph view

The graph view provides the graphical representation of data. It is available in the form of a Bar chart, Line chart, and Pie chart.

Odoo 13 CRM Module
Activity view
Odoo 13 CRM Module

We can filter the activities using the filters option by clicking on filters, which displays the menu as seen below.

Odoo 13 CRM Module

We can filter based on my pipeline, unassigned, open opportunities, unread messages, creation date, closing date, won, lost, archived, and add a custom filter.The opportunities are arranged in different stages such as a new, qualified, proposition, and won. We can drag and drop these stages with respect to their qualification. Without difficulty, we can create an opportunity from the CRM pipeline itself. For creating opportunities click the + button in the pipeline. A popup window will come and we can add the details, such as the name, customer details, expected revenue from the opportunity, priorities according to low, medium, high.

Odoo 13 CRM Module

We can add a new customer or can edit the existing one. If the customer is a new person we can add the details of the customer in the create customer window. The image of the window is depicted below.

Odoo 13 CRM Module

We have discussed the different stages and different views that are available in the Odoo CRM module and now let us discuss how to create quotations in this platform.

Creating Quotation

We can create quotations from any stage in the pipeline. For creating a quotation select the opportunity tab and click the quotation menu.

Odoo 13 CRM Module

Here onwards we can assign an individual and team. So the user can follow up on the activities. Opportunity gains the next step as a proposition.

Also we can add an expected closing date and can define priority. We can also colour the tag for easy understanding, by simply clicking on the tag and adding the colour of your choice from the list of colors available. which will also be depicted in kanban view. In the follow-up button, we can add notes and follow up information.

How to create a new stage?

Odoo allows the user to create a new stage or to edit the existing one. For example, a qualified opportunity demands to increase the number of orders and so the company wants to give the customer discounts or offers for the extra order. Then, these details could be added by creating a new stage using Add a Column.

Odoo 13 CRM Module

For creating a new Stage click on Add a column.

By clicking on the upper-right settings button of each stage, the menu shows:




Odoo 13 CRM Module

By enabling the fold option, we can change the view of this new column in fold type and also can unfold it

Odoo 13 CRM Module

Using the Edit stage option, we can edit the stage name,

There we can see the options;

● Is won stage

● Folded in the pipeline

● Sales team

We will be able to tick the appropriate boxes.

Also, we can assign a sales team. Under the requirement option, we can provide instructions for our sales team about changing this stage as an opportunity.

Odoo 13 CRM Module

By clicking on the delete option, we can remove this new column.

Odoo 13 CRM Module

Next to the settings button on the right side of every stage, there is a + icon -Quick add.

Using the quick add option we can add a new opportunity and can provide the details.

Odoo 13 CRM Module

The above-mentioned settings and quick add options are available with all stages in the pipeline.

The expected revenue calculations in amount are displayed automatically in each stage.

Odoo 13 CRM Module
Lead in Odoo platform

In any business group, there will be various sales representatives who are managing the leads. When the number of leads increases the difficulty of managing lead also increases. The Odoo CRM module will help to reduce the workload of both employer and employee and the automated lead assignation helps to simplify the duties of the team manager.

For activating the lead go-to CRM-> configuration ->settings By activating the lead option, we can create a qualification step before the creation of an opportunity. It may be a business card you received or may a contact form you filled in your website etc. The leads can be converted into an opportunity.

Odoo 13 CRM Module

When we click on the lead button, we can see another option Incoming Emails.

Odoo 13 CRM Module

By activating this incoming e-mail option, we can create leads from incoming emails.

Predictive lead scoring

Predictive Lead scoring is a statistical analyzing tool. Using this tool we can calculate the probability to close a lead. This automatic probability analysis helps to determine the probability of closing the lead.

Odoo 13 CRM Module

Lead generation

Converting visits to lead:

When enabling the visits to lead option, each and every website visitor is converted to leads and performs data enrichment based on the visitor’s IP address.

Odoo 13 CRM Module

Lead mining:

Lead mining allows you to generate leads directly from your database and classify your leads based on some criteria like country, the size of the company, the industry.

Odoo 13 CRM Module
Lead enrichment

The advanced feature Lead enrichment in Odoo platform will allow you to obtain further more additional pieces of information and the contact information of a lead from a single contact address in order to enrich the collected data. It helps to ensure that all the data are complete and up to date. If activating this option, enrich the data automatically with company data based on their Email address. The enrichment options should be enabled in the settings menu of the CRM module.

Odoo 13 CRM Module

Manage multiple sales team

Odoo CRM assists you to manage several offices, channels, and sales teams with a single mode of operation. This will enhance your business opportunity and also will make your task very easy and simple. It is very difficult to manage numerous salespersons, especially from different regions at a time. Odoo aids you to manage all these problems in a systematic and centralized way. You can manage this problem by splitting salespersons into a manageable sales team. When we split salespersons into the sales team, it will be a more easier task to manage everything in the group. We can split the team on the basis of localization, countries, regions, or states, or product and also on the basis of languages they speak for easy communication. All these problems will be solved by enabling the option to manage multiple sales teams.

For enabling this option what you want to do is to go to configuration ->sales team

Odoo 13 CRM Module

For creating a new sales team we can choose the create button.

Odoo 13 CRM Module

In the sales team creation window, we can provide the sales team name and it can be allocated to quotations, pipeline operations, and leads. We can assign a team leader along with the invoicing target. We can provide the company details and can set an email alias name. All the messages sent to the email address will create a lead or opportunity.

Add members to your sales channel

We can add the members to any sales team by selecting the add option available under the team member’s menu. When the members open it, the pipeline structure of the sales channel will be visible. Any lead or opportunity assigned to them will link to the sales channel.

Odoo 13 CRM Module

When clicking on this ADD button, the Add Channel Members page will be visible.

Odoo 13 CRM Module

All the contact information of the employees is defined in this window and also you can create new employees directly using this window.

Activity types

Under the configuration menu, there is an option named activity types which will help you to create and configure the various activities of the CRM module. This option is meant for listing out the various activities that will help greatly in creating a lead. These activities will be helpful for creating valuable communications in between you and your customers and provide more possibilities for an opportunity to make way for creating a customer.

Odoo 13 CRM Module
Create a new activity type

We can create a new activity type by taking the route configuration -> activity types-> create.

On clicking the create button, the display comes as shown below:

Odoo 13 CRM Module

On this page, we have to provide the details such as - name, action to perform, the scheduled date of the activity to be done, set next deadline of prior activity, planning next activities, etc.

Team pipelines

Under the sales tab of the CRM module, there is an option team pipelines for viewing the opportunities based on team. This team may be region-based or anything like that. We get the details of opportunities and date, stage-wise status from this option.

Odoo 13 CRM Module

As we clear on the team pipeline functionalities in this platform and now let us move on to the next part.


The customers described in the CRM platform can be viewed under the sales tab of this module.

Odoo 13 CRM Module

We can create new customers by selecting the create button available in the customer’s window where we can allocate the customer details such as company name, and can define whether the customer is an individual or a company. We can provide the company address, job position, and the contact details such as phone and mobile number, email address, website link. The image of the window is depicted below.

Odoo 13 CRM Module

Pipeline analysis and pipeline activities

Under the reporting menu, there are pipeline analysis and pipeline activity analysis options. In this dashboard, one can find a clear graphical representation of the pipeline.

Odoo 13 CRM Module

by clicking on the measures option in the pipeline analysis dashboard, the menu showing different types of measures like automated probability, bounce, color index, day to assign, days to close, expected revenue, probability, prorated revenue, and the count could be seen.

Odoo 13 CRM Module

There are different graphical representations available in the pipeline dashboard such as bar chart, line chart, and pie chart which can be summarised a large amount of data in a visually appealing way and one can easily understand the trends and the measures. It can be considered as the efficient communication tool. The data comparison can be conducted effectively. The images of the bar chart , pie chart and line chart is depicted below.

Bar Chart
Odoo 13 CRM Module
Line Chart
Odoo 13 CRM Module
Pie Chart
Odoo 13 CRM Module

Under the PIPELINE ACTIVITIES DASHBOARD, the measures option is available in the counting method. This gives a graphical idea about all the stages of pipeline activities in the counting method. This view is available in BAR CHART, LINE CHART, PIE CHART. By these representations, we get a clear picture of all stages of activities of the pipeline in a simple click without wasting much time. This graphical analysis is very useful in companies where there are uncountable numbers of leads.

Odoo 13 CRM Module

We came through the reporting section of this platform and now we can analyze how Odoo will handle the won and lost opportunities. It is sure that the Odoo CRM module is one of the best tools for managing the won and lost opportunities. Now let us discuss the points.

Won and lost opportunity

This is the stage in the pipeline having more importance and significance. The ultimate aim of each and every business entity is to gain profits and generate high returns in minimum time and risk. In this business point of view, getting a customer or losing a customer means generating income and losing it.

In the CRM pipeline, there are different stages that finalize won or lost opportunities. Creating an opportunity or lead is very crucial in the pipeline. Only a successful opportunity will become a customer. So, winning an opportunity is the central aim of business.

In Odoo CRM, the won stage in a pipeline is indicated in the green tag.

Odoo 13 CRM Module

We can see the calendar view button named meeting at the right corner of this window. By using this menu, we can schedule a meeting.

Odoo 13 CRM Module

Let us discuss the LOST OPPORTUNITY.

The Odoo CRM has separate options to manage the lost opportunities and there we can describe the lost reasons for the opportunities under the lost reasons menu available in the configuration tab of the platform.

Odoo 13 CRM Module

In the Odoo CRM pipeline, we have the option to mark the lead as won or lost in every lead or opportunity that we created.

Odoo 13 CRM Module

When you select to mark lost button and you will be depicted with a pop-up window where you can provide the reason for the loss.

Odoo 13 CRM Module

If we are submitting the reason for the loss of opportunity our lead will be marked as lost under the opportunity menu. It is also possible in Odoo to restore the opportunity. This platform will give you a clear picture of the opportunity pipeline and automatically archive the lost opportunities and keep them as separate fields.

Odoo 13 CRM Module

Concerning a business, an inspection of how an opportunity is lost is necessary. Therefore, as we concern deeply over generating opportunity or lead, the same concern should be given on losing an opportunity or lead. By finding out the reasons, the business comes to realize the obstacle to overcome and to reconstruct the new business strategies in accordance with the new solutions.

The CRM module in the Odoo platform will allow you to manage your leads or opportunities in an automated way and allow you to see all customer related information in one location. The module can be easily integrated with all other modules in Odoo. A good customer relationship management software like Odoo will help you to enhance a good relationship with your customers.



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