Odoo 18 Enterprise Book: CRM

1. CRM Leads/Opportunities Pipeline

The window that opens when you enter the CRM module is the main dashboard. One way to think about the pipeline activity is as staged. Opportunities and leads in Odoo 18 are arranged according to their stage of the sales funnel. The company website, social media accounts, live chat, email, SMS, and several more channels may all be used to collect leads thanks to Odoo's highly integrated design. Leads from any of these outlets may be effectively managed using Odoo18 CRM. These leads may eventually develop into opportunities and, ultimately, sales quotes, contingent on the customer's response. The CRM module has a big impact on a company's capacity to attract more customers.

As can be seen in the screenshot, the CRM module has three main menus: Sales, Leads, Reporting, and Configuration. Each of these menus in Odoo 18 offers a range of options for doing different tasks connected to customer relationship management.

The screenshot shows the main dashboard for the Odoo 18 CRM module. This platform is accessible through the My Pipeline option in the module's Sales menu. A list of every opportunity produced via various channels will appear in the My Pipeline window.

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The updated colored interface of the Odoo 18 CRM module dashboard is seen in the image above. Odoo 18 completely changes the look of the screen. Similar to previous iterations of Odoo, you may customize the platform's presentation to be a Kanban, List, Calendar, Pivot, Graph, Map, and Activity.

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When we look at the Kanban view of the CRM pipeline, we can see that all of the records are grouped in the window based on how far along they are in their processes. The arrangement of the leads makes it easy for the user to track each one's development. The CRM feature makes it easy to allocate leads to different stages. Depending on your business needs, you can change the stages and group leads into the relevant stages.

The screenshot shows the New, Qualified, Proposition, and Won stages. As the stage titles imply, all new opportunities will appear under the New stage. The next step, the Qualified stage, will only be reached by qualified leads from the new leads. Profitable business leads can proceed to the "Won" stage if the corresponding customer has verified it.

In the same way, you can easily create the stages that the leads require by using the +Stage button. As seen in the image, clicking this button will create a new area where you may enter the new stage's name.

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Press the Add button after entering the title in the designated field. You can add as many new tiers for leads as you like with this method.

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After creating a new stage, you can change its parameters by clicking the gear icon that appears next to the stage's title, as shown in the screenshot below.

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You can use this symbol to Fold, Edit, Automation, and Delete the stage based on your needs. Clicking the Edit button will bring up a pop-up box where you may edit the relevant stage.

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If you want to treat the selected stage as the Won Stage for leads, you can activate the Is Won Stage? field. The related stage can be folded in the Kanban view by turning on the Folded in Pipeline field. In the Sales Team area, you are allowed to specify which sales team uses this stage. This stage won't be seen or usable by other sales teams that aren't explicitly mentioned in the provided field. The requirements to move leads to this stage might be included in the criteria section so that the team members are fully aware of the requirements for this particular stage. When you're done editing the column, remember to click the Save button to save all of your changes.

The Expected Revenue from each step is shown in the upper right corner of the pertinent stages, as highlighted in the image below. You can modify the lead phases by utilizing the drag and drop feature. By changing the stage of one lead, the predicted revenue will be instantly modified based on the new record.

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You can find three stars to indicate the lead's Priority on each lead record. You can assign Medium, High, or Very High stars based on the lead's priority. This will make it easier to find high-value leads.

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Several lead activities can be scheduled directly from the main dashboard. You can schedule different activities using the small clock indication, which is seen in the figure below.

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You can choose the Schedule an Activity button to create a new one. Odoo 18 will direct you to a new wizard where you may create new activities.

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In the Configuration menu, which we shall discuss later, Odoo 18 gives you a specific platform for configuring different kinds of activities.

The new activity schedule dialogue's Activity Type field allows you to select the essential activity you want to schedule. Additionally, you may use the area provided to write a quick description of the activity's summary. Choose a worker to monitor this action in the Assigned To section. Finally, don't forget to provide the Due Date for the activity. Lastly, you may add the activity to your schedule by clicking the Schedule option.

When the task is complete, you can click the Mark as Done button. If you have already completed one scheduled task and would like to set up another, you can utilize the Done & Schedule Next button. To end the scheduled activity, click the Discard option. Green highlights indicate the scheduled activities. Red indicates tasks that are past due. The planned events for today will be shown in brown.

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The Odoo 18 CRM module has a new feature that allows you to add clients to the call queue. This option is similar to the clock icon, which is used to plan activities. It merely takes one click to add opportunity to the call queue. The option is available once you install the VoIP module. The symbol will be deleted from the call queue if you click it once more. There will be a Quick Add option in each column that lets you add leads under specific phases fast. As shown below, this option will appear as a "+" icon next to the title of each state.

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The addition of advanced sorting options will facilitate the search function of Odoo. on selecting the created opportunity from the list, you will be directed to the below page, as in the image.

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here, you can provide the extra details regarding the opportunity like, expected revenue, probability, contact, email, phone, source, salesperson, expected closing, and tags.

Under the filters option, you have the options, such as my pipeline, usassigned, my assigned partner, open opportunities, creation date, closed date, won, ongoing, lost, and add custom filter.

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The user can add specific filtering rules in a new popup window that appears when they select the Add Custom Filter option.

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When we examine the List view of the CRM pipeline, you will see an advanced preview in addition to details about the Opportunity, Contact Name, Email, Phone, Company, Salesperson, Next Activity, My Deadline, Expected Revenue, and Stage.

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If you wish to contact a salesperson, clicking on their avatar will open a message box that will connect you with them immediately. Each lead will also have email and SMS options that you can utilize to get in touch with the appropriate client.

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By including more information about a lead, such as Created On, Customer, Contact name, phone, company, City, State, Country, Sales person, sales Team, Priority, Assigned Partner, Activity By, Campaign, Medium, Source, Expected Revenue, Expected Closing, Stage, Probability, Lost Reason, Tags, and Add custom field. And you can improve the list's preview.

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So far, we have discussed the My Pipeline window in the CRM module. Now let's examine the My Activities window.

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There is little difference between the My Activities and My Pipeline windows. However, this is only where you can find the leads and opportunities that are provided to you.

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