Odoo 18 eCommerce

3. Products

Under the Configuration tab in the Product section, you can access various settings that support both backend product management and eCommerce integration. These include Pricelists, eCommerce Categories, Attributes, Product Tags, Combo Choices, and Product Ribbon. While some of these configurations are used primarily in sales operations, they also play a vital role in shaping how products are displayed and managed in the online shop.

Within the product form, the Sales tab provides fields to define Optional Products, Alternative Products, and Accessory Products.

Optional products are shown during checkout as additional items that the customer might find useful. Alternative products are displayed on the product page as suggestions if the original product is unavailable or to offer variety. Accessory products are complementary items intended to enhance the main product, encouraging customers to purchase related items together. These options serve as effective tools for cross-selling and upselling in an online store.

Additionally, Odoo provides dedicated sections for managing eCommerce media and descriptions. You can upload specific images or videos to visually represent the product in the online store, ensuring that your presentation is appealing and informative. The eCommerce Description field allows you to write content that is specifically targeted toward online shoppers, separate from the internal description used for backend users. This helps in optimizing the product page for clarity, engagement, and SEO performance. To add this description, open the product form, go to the Sales tab, and scroll down to the eCommerce Shop section. There, you will find the E-commerce Description field. Enter the desired text and click Save to apply it. This description will appear on the product page of your website.

The eCommerce Shop section within the product form allows you to assign products to specific Website Categories, control their availability in the online shop, and manage visibility settings.

You can also define custom URLs for better SEO and user-friendly navigation. These options ensure that your product is properly positioned and searchable in your online storefront.

For a more detailed explanation of product-related options and advanced configurations such as pricing strategies, units of measure, or variant handling, please refer to the Sales module.

3.1 Pricelist

In Odoo 18, the Pricelist feature enables businesses to easily define various pricing methods for their products or services. Think of pricelists as a set of pricing rules that determine the cost of a product based on factors such as customer discounts, country of purchase, or even the season.

Moreover, the Pricelist functionality acts as a powerful localization tool, allowing you to set different prices for the same product based on who is buying it. For example, you can create a separate pricelist for your loyal customers to offer them special discounts or promotions.

To access the Price Lists menu, go to the eCommerce tab in the Website module. Just make sure the Pricelist option is enabled in the Settings window before proceeding.

In Odoo 18, pricing for products is managed through a unified pricelists system that incorporates both multiple pricing options per product and advanced pricing rules within a single configuration. This means that instead of separate methods, Odoo 18 allows you to define various pricing strategies directly from the pricelist itself. You can assign different prices for the same product based on specific customer segments, countries, currencies, or minimum quantities. Additionally, advanced pricing rules can be applied, including discounts, cost-based formulas, price rounding, and margin adjustments. This flexibility enables businesses to tailor pricing dynamically without managing multiple separate pricing systems.

In the eCommerce tab of the Website module, you can find the Pricelist menu. To use this feature, first enable the option in the Settings window. The window will display fields for Price List Name, Currency, Selectable, Website, and Company. You can create new price lists by clicking the New button, and configure price rules under the Price Rules tab.

Clicking the New button will take you to the creation window. In this window, you can assign a name to the price list and fill in the required fields, such as Company and Currency. Additionally, you can configure Price List Rules under the Price Rules tab.

To add a price rule, click the Add a Line button. This allows you to enter details about the product and its variations. You can also define the Minimum Quantity, which ensures that the pricing rule only applies to orders with a quantity equal to or greater than the specified value.

Additionally, use the calendar pop-up to set the Start and End dates for the price list item’s validity.

In the E-commerce Promotional Code field, you can enter a promotional code that will be used on the e-commerce platform. This allows you to offer discounts that are directly linked to the configured price list.

In Odoo 18, the way discounts are displayed on sales order lines is handled automatically by the system when discounts are applied through Pricelists or promotions. The discounted amount is clearly shown alongside the original public price, ensuring transparency for the customer. Unlike previous versions, there's no longer a separate Discount Policy setting to manually configure this; the system now includes this functionality by default.

Once all the necessary information has been entered and configured, click the Save button to store the newly created pricelist.

Let’s now take a closer look at the Pricing Rules for the Pricelist method. To activate this feature, go to the Settings menu in the Website module.

Once the feature is enabled, you can access the Pricelist creation window, as previously described.

After specifying the Pricelist Name, Currency, and Company, you can define pricing rules by clicking the Add a line button under the Price Rules tab. This action will open a pop-up window, as illustrated in the image below, allowing you to configure the desired rule settings.

In the pop-up window, you can specify the price computation method. Depending on your selection, the rule can be applied to a specific product, product category, or product variant by adding the relevant item.

Odoo provides multiple pricing computation methods to suit various pricing strategies:

• Fixed Price: Allows you to set a specific price for the selected item. Once selected, an additional field will appear for entering the fixed price value.
• Discount: Enables you to apply a percentage-based discount. Choosing this option will display a Discount field where you can specify the discount percentage.
• Formula: Offers advanced pricing logic based on cost, public price, or another pricelist, with options for applying discounts, surcharges, and rounding rules.

When selecting the Formula option, additional fields will appear, as shown in the image below, allowing you to configure the pricing rule in greater detail.

When the Formula method is selected for price computation, several additional configuration fields become available: Based on, Discount, Surcharge (Extra Fee), Rounding Method, and Margins.

In the Based on field, you can define the base price upon which the pricing rule will be calculated. This field includes a drop-down menu with the following options:

• Sales Price – Select this option to use the product’s public (sales) price as the base.
• Cost Price – Choose this to base the computation on the product’s internal cost.
• Other Pricelist – This allows you to reference another existing pricelist to determine the base price.

These options enable flexible pricing strategies tailored to various business needs.

You can configure a markup by entering a negative value in the Discount field. This allows you to increase the price relative to the base amount. Following this, the Surcharge (Extra Fee) field can be used to add or subtract a fixed amount from the computed price after applying the discount. Entering a positive value will increase the price, while a negative value will decrease it.

The Rounding Method enables you to adjust prices to the nearest specified multiple. The system applies rounding after the discount and before the surcharge. For instance, if you want the final price to end in 9.99, set the rounding value to 10 and the surcharge to -0.01. This allows the pricing to conform to consistent, psychologically appealing figures.

By selecting the Product Variant option, you can define specific variants of a product to which the pricing rule will apply. This option allows for more granular control over pricing when dealing with product variations, such as size or color.

Once the Conditions have been set, you can specify the Minimum Quantity required for the rule to apply. The quantity entered here must be met or exceeded for the pricing rule to be triggered. This value is based on the product's default unit of measurement.

Finally, you can set the validity period for the pricing rule. The start date and end date for the price list item's validity can be defined. The system will consider the time zone you have selected to determine the exact start and end times for the rule's activation.

The process for configuring Multiple Prices per Product and Advanced Price Rules follows the same steps, ensuring consistency across your pricing strategies.

3.2 eCommerce Categories

In Odoo 18, you can configure eCommerce Categories to organize and classify products on your online store. This feature is essential for categorizing and differentiating products, improving product discoverability, and navigation on your eCommerce website.

To access the eCommerce Categories, navigate to the eCommerce Categories option under the Website module.

Upon selecting this option, you will be directed to the eCommerce Categories window. This window allows you to view and manage all the eCommerce categories available on the platform.

The window provides a comprehensive view of all the existing categories, making it easier to organize your products in a way that aligns with your store's structure and customer experience.

You can click the New button, which is located in the upper left corner of the window, to start a new one.

Here, you may provide the name and a picture of the e-commerce Category. You can include the Parent Category, the relevant Website, and the Sequence number in the designated boxes. Save the information for the new eCommerce Category after supplying all the necessary information.

To assign a product to an eCommerce category, navigate to the Website module and open the product you want to edit. In the product form, go to the Sales tab, and under the eCommerce Shop section, you will find the Website Categories field. Here, you can select one or more eCommerce categories under which the product should appear. This allows the product to be displayed under multiple categories on your online store if needed. Once the desired categories are selected, click Save to apply the changes.

On the website, when customers filter products by a specific category, all products assigned to that category, including the one you just added, will be displayed automatically, improving navigation and product discoverability.

3.3 Attributes

The Attributes menu, located under the eCommerce tab of the Website module, allows you to define various product attributes with ease.

This functionality is particularly beneficial for managing products in an e-commerce environment, where variations such as size, color, or material are commonly used to enhance product options.

By configuring attributes, you can offer customers a more flexible and personalized shopping experience while streamlining your product management workflow within the system.

You can examine a preview of every attribute that is described in the platform by opening the Attribute pane. The window shows the key information about each attribute, including the name of the attribute, the category, the display type, the creation mode of variations, and the visibility of the eCommerce filter. Click on the corresponding record to view the preset attribute in detail. You can click the New button to create a new attribute. Below is a picture of the creation window.

In Odoo 18, when configuring a new attribute from the Attributes menu under the Website module’s eCommerce tab, you will begin by entering the Attribute Name in the appropriate field. You may also assign a Category to the attribute, which helps group similar attributes together under a single section on the eCommerce comparison page, making product comparisons more intuitive for customers.

The Display Type field lets you choose how the attribute is presented in the product configurator. Available display types include Radio, Pills, Select, and Colour, allowing you to tailor the selection interface to suit the nature of the attribute and enhance the shopping experience.

Odoo 18 also provides three modes under the Variants Creation Mode:

• Instantly, all possible product variants are generated when the attribute and its values are added to a product.
• Dynamically: Variants are only created when their corresponding attribute values are added during a sales order.
• Never: The attribute will not generate any product variants.

You can also define the eCommerce Filter Visibility to either Visible or Hidden, depending on whether you want the attribute to appear as a filter on the website. Under the Attribute Values tab, you can use the Add a Line option to define specific values for the attribute.

3.4 Combo Choices

The Combo Choices feature lets you create product bundles that customers can buy as a single unit on your eCommerce site. This is ideal for product kits, gift sets, or promotional combos.

To access it, go to the Website module → Products → Combo Choices. You’ll see a list of existing combos with details like Combo Name, Website, and Company. Click New to create a combo.

The Combo Choice field at the top is where you can enter a name for the combo, for example, “Burger Choice” or “Desk Accessories Combo.” This label helps identify the combo across the platform. Just below, the Company field indicates which company the combo is associated with; if set to "Visible to all," the combo will be available across all companies in a multi-company environment.

In the Product section, you can use the Add a line option to include multiple products as part of the combo. Each product line you add displays two key pricing fields: Original Price and Extra Price. The Original Price reflects the standard price of the individual product, while the Extra Price allows you to apply a custom price adjustment for that product within the combo. This configuration provides flexibility in defining special pricing for bundled offers, making it easy to create attractive deals for your eCommerce customers.

These combos can be displayed on the website product page, making it easier for customers to buy multiple related products at once.

3.5 Product Tags

Under the Product section of the ecommerce menu, you will find the Product Tags option. To create a new product tag, click the New button. In the creation form, you can define the Tag Name, and assign a Colour for visual identification.

Additionally, you can specify the Product Variants to which this tag applies in the designated field. This feature allows for better organization and categorization of your products, enhancing both internal management and customer navigation on the website.

3.6 Product Ribbons

The Product Ribbon feature in Odoo 18 lets you highlight products on your e-commerce site using custom labels. This helps grab customer attention and promote special items.

To configure it, navigate to the Website module → Configuration → Product Tags. Click New to create a ribbon.

Enter the Ribbon Name, choose a Ribbon Text (e.g., “Best Seller”), select a Ribbon Color, and link it to specific product variants using the Add a line option.

Once the ribbon is created and saved, you can add it to a product by opening the product form from the Website module. In the Sales tab under the eCommerce Shop section, you will find the Ribbon field. Select the appropriate ribbon from the dropdown list and click Save. After saving, the ribbon will appear over the product image on the website, helping it stand out and attract customer attention.

Once configured, the ribbon will appear on the product image on the website.

3.7 Attribute Categories

Odoo allows you to organize and manage product attributes more efficiently using the Attribute Categories submenu. This option can be found under the Website > Products when the eCommerce module is installed.

Attribute categories help group related attributes together, improving product filtering on the website and providing a better shopping experience for customers.

By categorizing attributes such as color, size, or material, you ensure that products are easier to compare and select during the purchase journey.