Odoo 18 eCommerce

7. Settings

The Settings tab in the Website module offers a comprehensive range of advanced features to customize and enhance the e-commerce experience. To access these configurations, navigate to the Settings menu within the Website module. This panel is organized into multiple sections, with each group of options tailored to a specific aspect of your online store. The main configuration sections include:

  • Shop - Checkout Process: Controls features related to the flow and experience of the checkout process.
  • Shop - Product: Allows for detailed configuration of product presentation and interaction on the website.
  • Delivery: Includes settings related to delivery methods and logistics integrations.
  • Invoicing: Provides options for configuring invoicing preferences and backend accounting links.

Each section is designed to help you fine-tune the functionality of your eCommerce site, aligning it with your business requirements.

7.1 Shop - Checkout Process

The Shop - Checkout Process section in the Website Settings allows you to manage how customers place orders on your e-commerce website. It includes several options that help improve the shopping experience and guide users through a smooth and flexible checkout flow.

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7.2 Add to Cart

You can control what happens when a customer adds a product to their cart. If the Stay on Product Page option is enabled, the customer will remain on the product page after clicking the Add to Cart button, allowing them to continue browsing. Alternatively, you can choose the Go to Cart option, which takes the customer directly to the cart page after a product is added. There is also a Let the user decide (Dialog) option that displays a pop-up, giving customers the choice to either continue shopping or view their cart.

By enabling the Buy Now feature, a Buy Now button appears on the product page. This allows customers to skip the cart step and go directly to the checkout page with that product, speeding up the purchase process.

Another useful feature is ‘Re-order from Portal.’ When enabled, customers can view their previous orders in their account and use the Order Again button to add the same products to their cart. This is especially helpful for customers who frequently reorder the same items.

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If your store offers digital products, such as downloadable content, you can attach files to a product using the New File button in the product form. Once the order is completed and the payment is confirmed, the customer can access the digital files through their order confirmation page. Make sure the attached files are published so they are visible to customers.

The Sign In/Up at Checkout setting controls how customers log in during the checkout process. If set to Optional, customers can place orders as guests and later register using the same email address to track their order.

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If set to Disabled (Buy as Guest), guest checkout is allowed without account creation.

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If set to Mandatory (No Guest Checkout), customers must sign in or create an account before they can place an order.

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You can also enable an Extra Step During Checkout to collect more information from the customer.

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This step appears after the delivery address form and can be customized to gather details like delivery preferences, gift messages, or any other fields needed for your business. You can activate this option in the Website Settings and configure the form based on your requirements.

7.3 Shop – Product

The Shop – Product section of the Website Settings window in Odoo offers a broad range of features designed to improve the e-commerce experience and ensure better control over product display and sales behavior.

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Here, users can choose to display product prices, show a comparison price alongside discounted rates, and enable product variants such as color or size to allow for detailed customer selection. The wishlist feature can be activated to let customers save their favorite items for future purchase. Inventory Defaults help manage how inventory information is presented on the website, while the Pricelists option allows businesses to offer different pricing based on customer segments or sales conditions.

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Additionally, users can activate the Product Reference Price field for internal management and display discounts directly on the product pages. Loyalty programs and gift cards can be integrated to encourage repeat purchases. The Product Comparison Tool lets shoppers compare different items side by side, enhancing the decision-making process. Lastly, the platform includes an option to Prevent Sale of Zero Priced Product, which ensures that any product without a set sales price cannot be added to the cart or purchased. This feature helps avoid accidental orders of products priced at zero and maintains pricing accuracy across your website. You can enable this feature from the Website settings under the Shop section by activating the Prevent Sale of Zero-Priced Product checkbox.

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Together, these features offer a comprehensive toolkit for customizing product behavior and presentation to match specific business needs.

Odoo provides two options to configure how product prices are displayed in your online catalog: either tax-included or tax-excluded. This can be defined based on your business requirements by navigating to the appropriate settings.

In Odoo 18, the Pricelists feature allows you to manage product pricing based on various conditions. Instead of creating separate pricing types, you can configure one pricelist with different rules to handle multiple pricing needs. These rules can be used to set specific prices for products, apply discounts, or calculate prices using formulas. You can also define conditions such as minimum quantity, date range, or customer groups. This setup helps you manage different pricing strategies like volume discounts, promotional offers, and country-based pricing—all from a single pricelist.

To show a comparative or strikethrough price (e.g., for promotions), enable the Comparison Price feature.

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Once activated, a new field, Compare to Price, will be available on the product form to highlight the original price against the current selling price.

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The Product Reference Price option, located in the Website Settings ‣ Products section, allows you to set a price per unit of measure. This feature is especially useful when selling products in bulk or by weight. Once activated, the unit price will be displayed clearly on the product page.

To manage product variations such as size or color, activate the Product Variants option. This enables the configuration of multiple variant combinations from the product template.

To enhance customer engagement and drive sales, Odoo includes a flexible discount engine. Under Website Settings, you can enable Discounts, Loyalty & Gift Cards.

There are two types of promotional mechanisms:

  • Discount Programs: Apply automatic discounts based on set criteria.
  • Coupon & Loyalty Programs: Offer customers coupon codes, loyalty cards, and gift cards.

You can configure:

  • Minimum purchase amount
  • Applicable products or product categories
  • Targeted customers
  • Validity periods

Rewards may be a percentage, a fixed amount, or free products. Gift card functionality is also available and can be activated from the same section.

Under Website Settings ‣ Inventory, you can set the default availability mode for new storable products. This includes:

  • Assigning a default warehouse
  • Allowing sales of out-of-stock products by enabling the Allow Sale of Out-of-Stock Products
  • Displaying real-time product quantities on the website
  • Showing custom messages for low-stock thresholds

This ensures your customers receive accurate and timely information about product availability.

Enhance the shopping experience by enabling the Wishlist feature, which allows customers to save products for later. Additionally, the Product Comparison Tool lets users compare different products based on features, helping them make informed decisions.

To prevent customers from purchasing zero-priced products, enable the Prevent Sale of Zero-Priced Products option. This replaces the Add to Cart button with a Contact Us button when the product has no listed price.

7.4 Delivery

Odoo supports various shipping carriers and related features, accessible via Website Settings ‣Delivery. Options include:

  • DHL Express Connector
  • USPS
  • EasyPost
  • UPS
  • FedEx
  • bpost
  • Mondial Relay

You can enable Shipping Address to allow customers to input a delivery location, and Shipping Costs to calculate real-time rates. Activate the relevant provider integration to compute shipping charges and generate shipping labels directly from the backend.

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7.6 Invoicing

From Website Settings ‣ Invoicing, configure the Invoicing Policy to either:

  • Invoice what is ordered – Invoice for the ordered quantity.
  • Invoice what is delivered – Invoice based on quantities actually delivered.

Additionally, you can streamline accounting processes by enabling Automatic Invoice, which generates invoices upon confirmation of online payment.

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7.7 Email & Marketing

To improve cart recovery rates, activate the Automatically Send Abandoned Checkout Emails option. This allows Odoo to send follow-up emails to customers who did not complete their purchase. You may also define a custom Abandoned Email Template for branding and personalization.

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