Odoo 18 eCommerce

6. Shop Management

The Shop page is made available on the website through the eCommerce module, allowing customers to browse and purchase products with ease. To explore this feature, navigate to the Shop section of your eCommerce website.

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Before doing so, you can add new products directly to the website. Click the + New button located in the upper right corner of the screen to initiate the process. With just a few clicks, this option enables you to add a new product seamlessly to your online store.

Clicking on the + New button will open the Product menu. From there, select the Product option to launch a pop-up window where you can begin entering the product details.

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You can enter the Product Name in the designated field. Just below the name, a brief description of the product can be added to provide a quick overview for customers. You may also configure key details such as the product image, available quantity, and price. To upload an image, double-click on the image placeholder. A pop-up window will then appear, allowing you to add the desired product image. Once the necessary details are entered, click Save to publish the product on your website.

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The editing tools available in the image pop-up window help you refine your product visuals, contributing to a more polished and professional product page layout. After completing the edits, click the Save button to publish the product on your website. This action will take you to the product’s website page, where you can make it publicly visible using the Publish button. To further modify the product details, click on the Product button in the upper right corner.

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To add a detailed product description, use the Product Description option. This feature allows you to clearly communicate essential product information to potential customers. To manage this from the backend, open the Product form in the Inventory module. Under the Sales tab, you'll find the eCommerce Shop section where you can input or update the product description specifically for your online store.

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In this section, you can list the relevant websites that feature or showcase the specific product. This allows you to link the product across multiple platforms, enhancing its visibility and providing customers with additional information or purchase options.

When you select the Website option, a drop-down menu will display all the websites you have created on the platform. You can also specify the categories in which the product will be listed. If you choose specific categories, the product will be available in all the e-commerce categories you define. To enhance user experience, you can enable features like Show Available Quantity, Out-of-Stock, and Out-of-Stock Messages, which provide real-time stock information to your customers.

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If you want to list the same product across multiple websites, Odoo provides an option to copy the product description for each website. This can be done easily by using the Actions button, which gives you access to the Duplicate option. This allows you to streamline the process of product management across various websites while maintaining consistency in product information.

6.1 Product Catalog Customization

The Website module in Odoo makes it easy to customize the Product Catalog displayed on your business website. This customization can be tailored to meet the specific needs of your company or business. Odoo offers a variety of advanced customization options to ensure seamless management of all activities related to your online store.

To access the customization options, navigate to the online catalog, where you'll find multiple possibilities for adjusting how your products are showcased. You can view and manage your website's product catalog by going to the Shops tab in the dashboard, where you can fine-tune the layout, categories, and other elements to align with your business requirements.

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All of the products listed in your catalog will be displayed in the product catalog pane, as illustrated above. You can easily find a specific product using the search feature provided on the page. Additionally, the catalog allows you to sort the products based on various criteria such as Name, Newest Arrival, and Price (either from high to low or low to high). These sorting options can be accessed using the Sort By menu, making it more convenient for customers to browse and filter products according to their preferences.

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The Shops page can be viewed in both List and Grid formats, providing flexibility in how product information is displayed.

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Every product on the list has its name, picture, and cost provided. The icons for completing different tasks, such as adding items to a wish list, comparing, and the shopping cart, are always visible.

The several filtering choices are shown when you look at the left side of the page. In addition to many other criteria, you can filter the list by Attributes: Legs, duration, size, gender, and fabric. On top of the window, you can see icons to access My Cart, Facebook, Twitter, and Instagram.

To add more customisations, click on the Edit button.

The Product Layout offers two viewing options: Grid View and List View. You can customize the display by selecting the preferred Size, Style, Image Type, and fill options. Additionally, the Search bar and Product Description can be enabled by activating the Product. Desc. Toggle.

Categories can be positioned either at the top or on the left side of the screen, based on your preference.

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The Price Filter and Product Tags will only be visible once they are enabled. Furthermore, this customization page allows you to configure additional elements such as the available Buttons, Default Sorting, and the layout of the Top Bar, offering complete control over how your product catalog is presented.

6.2 Product Comparison Option

Shoppers can compare two products directly from the website by enabling the Product Comparison Tool. This feature is found under the Shop - Product section in the Configuration settings. Once activated, it allows users to easily evaluate products side by side, enhancing their decision-making process.

The Stores page provides an option to compare products. Under each product description, you'll find a double arrow icon labeled "Product Comparison." Clicking this allows customers to select multiple products for a side-by-side comparison, making it easier to evaluate features, prices, and specifications.

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When you click on the Compare menu, the selected product will be added to the Compare Products page. This page displays a detailed comparison table showing the features, prices, and specifications of each chosen item, helping customers make informed purchasing decisions.

As illustrated in the image below, a pop-up window will appear showing all the products selected for comparison.

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By clicking the Compare button in this pop-up, you’ll be directed to a separate page where each chosen product is displayed side by side, allowing for a detailed comparison of features, prices, and other attributes.

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Now that the product comparison feature of the Website module is clear, let's move on to exploring the Wishlist functionality.

6.3 Wishlist

The Wishlist feature, introduced alongside the Product Comparison tool, enhances the shopping experience by allowing customers to save items they are interested in for future purchases. This not only helps users keep track of products they may want to buy later but also serves as an effective marketing strategy, encouraging return visits and potential sales.

Customers can curate a personalized list of products without the pressure to buy immediately. Each product description on the website includes a Wishlist icon, making it easy to add items to the list with a single click.

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To use this feature, first enable the Wishlists option from the Settings menu under the Configuration section.

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You can add as many items as you like to your Wishlist. Each time a product is added, the heart icon at the top of the page, which represents the Wishlist, will reflect the updated count. This allows customers to easily keep track of all the products they’ve saved for future purchases, ensuring a smooth and personalized shopping experience.

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Let's now examine the Cart option.

6.4 Add to cart

The Add to Cart feature is an essential element for any e-commerce business. It provides shoppers with a convenient way to temporarily list the products they intend to purchase, allowing them to manage multiple items in a single transaction. From the customization menu of the website, you can enable the Add to Cart option, which will display the button beneath each product on the website. Additionally, from the configuration settings, you must specify the action to be performed when the button is clicked.

To add an item to your cart, simply click the Add to Cart button. Afterward, click the Cart icon located at the top of the page to view all the selected products. This cart view makes it easy for customers to review their selections before proceeding to checkout.

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The cart page can also be customized as needed. You can do this by clicking the Edit button. Features such as Extra Image allow you to add multiple images per product and adjust their layout. These additional images can be displayed as thumbnails either at the bottom or on the left side of the product image, enhancing the visual appeal and providing customers with a better understanding of the product.

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The product page in your eCommerce website can also be customized using various options available under the Customize tab. You can enable the Terms and Conditions checkbox to ensure customers agree to your policies before purchasing. The Customers section allows you to display customer ratings and social media sharing buttons to help promote your products. Enabling the Select Quantity option allows users to choose how many units of a product they want to buy, while Tax Indication can be turned on to show whether the product price includes or excludes taxes.

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If your products have variations like size or color, the Variants option helps display these choices as drop-downs or selection buttons. You can also enable Product Tags to make it easier for users to find related products through tags. The Cart section gives the option to display a Buy Now button and an Add to Wishlist button, offering more flexibility during the purchase process. The More Information toggle shows additional product details that help customers better understand what they are buying.

You can choose where to place the product specifications, either at the bottom or side of the page, using the Specification setting. The Images Width option lets you adjust how wide the product images appear on the screen. For a better shopping experience, you can enable Image Zoom to allow users to see a closer view of the product when they hover over it. The Thumbnails setting lets you arrange the additional product images either below or to the left of the main image. To manage product visuals, use the Main Image option to replace the primary image and the Extra Images option to add or remove more product pictures. These customizations improve the appearance of your product pages and help customers make informed buying decisions.

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As illustrated in the cart page view, all the items added by the customer are clearly displayed. This view includes essential product details along with any applicable discounts or promotional offers. If the main product is associated with optional items, suggested additions that enhance or complement the primary product will also be shown below the product description, providing customers with the option to include them in the order.

To manage the cart contents, users can click the Remove icon to remove an item or use the plus (+) or minus (−) buttons to adjust the quantity of a product. You can also use the save for later to buy it later. The pricing details, such as Subtotal, Taxes, Total Price, and any applied Promo Codes, are also visible in the same window. These details can be viewed by scrolling down within the cart window.

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If the customer wishes to continue browsing for more products, the "Continue Shopping" button, located at the bottom left corner of the page, can be used. This action will redirect them back to the product listing page. Once all items have been reviewed and finalized, the customer can click the "Process Checkout" button, located at the top right of the page, to proceed. This will lead to the next step, where the user can confirm order details, review invoice information, and provide or confirm payment details and delivery address to complete the transaction.

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The payment page offers various options, including wire transfers and credit card payments. If you choose to pay by credit card, you can fill in the required details directly in the provided fields. At the bottom of the window, you’ll find two buttons: Pay Now and Return to Cart. After verifying the entered information, click Pay Now to complete the transaction. If the payment is successful, the next window will display your payment confirmation details.

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The platform also supports integration with multiple payment gateways, which can be installed and configured as needed. These gateways correspond to the available payment acquirers defined in the backend, allowing businesses to tailor payment methods according to customer preferences.

Once the Add to Cart functionality and payment processing have been explored in detail, the next step is to take a closer look at the Settings menu within the eCommerce module, which governs various aspects of website behavior and functionality.

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