Odoo 18 Enterprise Book: Email Marketing

2. Mailing lists

Under Email Marketing, you have the option of sending the email in bulk or one at a time. Sending out emails in bulk can save a lot of time, which is really beneficial. The mail can reach a large number of people in a few simple steps. The Mailing List feature facilitates the development of email addresses by leveraging the features under Email Marketing. There are several reasons to construct a mailing list, such as events, company promotions, and marketing.

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2.1 Mailing List

There is a Mailing List menu on the dashboard. The option provides a new view type under the Kanban view. The page has a mailing list that has already been created, as seen in the picture. The List view displays the page as well. Each mailing list contains the names of the mailing lists, the total number of contacts, the valid recipients, the valid SMS recipients, and other information. For more details, you can visit a particular one of them. To easily import a list of recipients for your email campaigns, utilize the Odoo Email Marketing module's "Import Contacts" option. Building your mailing list from other sources, such as spreadsheets or other systems, is made easier with its help.

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You will arrive at this page after selecting a particular one. To display the mailing on the main list, you can select a preference option. After selecting the number of contacts available on each list, you will be presented with the contact details, as seen below.

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This page includes details such as the date of establishment, the contact's name, the firm name, the contact's email address, whether or not the contact is blacklisted, their phone number, and whether or not they have opted out of receiving bounces.

Now that you're back on the mailing list page, you can use the Filters, Group By, and Favorite options to sort and arrange the data as you see fit. The List view will appear when you select the list option on the right side of the page.

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To create such a mailing list, just click the New icon on the left side of the screen.

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In the space provided on the creation page, you can enter the name of the mailing list. The show in preference option makes the mailing list visible to the recipients in their subscription preferences. A number of clever buttons with settings for Recipients, Mailings, Bounce, Opt-out, and Blacklist are also visible. Instant access to the specified window is made possible by these buttons. To enter all the required data, select the Save icon. The freshly generated mailing list will then show up on the main page.

2.2 Mailing List Contact

Mailing list contacts can help you identify new people to add to your mailing list. As seen in the image below, the "mailing list contact" page will be shown.

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The mailing list contact list includes their name, the name of the company they work for, their email address, the option to activate the email blacklist, their mobile phone number, the option to activate the phone blacklist, bounce information, and the date the list was created. The page contains a mailing list contact list that has already been created.

The Filters and Group By choices allow you to arrange items based on our requirements. The Filters option includes Bounced, Excluded Blacklisted Emails, Exclude Blacklisted Phone, and Add Custom Filters. To create a similar mailing list contact, click the New icon on the website.

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The contact name, tags, email, mobile number, title, company name, and country are among the details you must submit on the creation page. The new mailing list can be added using the Add a Line option. You can choose the unsubscription date option if needed. Lastly, to include this newly created contact in the existing list, click the Save icon.

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