Odoo 18 enhances its Marketing Automation module to help businesses
easily create smarter, goal-driven marketing campaigns. Upgraded
automation tools streamline the entire marketing workflow, saving
time while increasing efficiency. The module facilitates smooth
end-to-end customer journeys, allowing businesses to stay connected
with their target audience at all stages.
Users can design custom email templates, launch targeted campaigns,
and automate marketing activities without manual intervention. Odoo
18 also introduces more flexible action types, allowing users to
quickly experiment with and optimize their marketing strategies.
Overall, marketing automation in Odoo 18 is vital to scaling
business growth and improving customer engagement.
Install the Marketing Automation module from the Odoo 18 Apps menu
before starting.
