3. Link Tracker
With SMS marketing gaining increased relevance and higher open
rates, monitoring
user engagement becomes essential. Odoo’s Link Tracker feature in
the SMS Marketing
module allows you to track click rates and assess the effectiveness
of your SMS
campaigns. This option can be accessed from the Configuration menu,
located just
below the Blacklisted Phone Numbers section.
On the Link Tracker page, you’ll find a list of all previously
created link trackers.
Each entry includes useful details such as the creation date, page
title, button
label, target URL, and the total number of clicks. Additionally, the
interface provides
options to visit the tracked page and analyze the click statistics.
To streamline
your data analysis, you can use the Filters and Group By options for
easy categorization.
For a more visual analysis, you can switch to the Graphical View
using the icon
on the right-hand side of the page. This mode enables you to
visualize the data
in different formats, pie charts, bar graphs, or line charts,
allowing you to gain
deeper insights into user interaction and campaign performance with
ease.