1. Mailing lists

Mailing Lists is a crucial feature within the SMS Marketing module, designed to streamline the process of sending targeted SMS messages to groups of recipients. The option is split into two sub-menus: Mailing List and Mailing List Contacts, providing flexibility in managing and organizing your audience. Mailing List allows you to create groups of contacts, while Mailing List Contacts helps you manage and add individuals to these groups. This feature saves you significant time by eliminating the need to send messages individually, enabling you to efficiently communicate with a larger audience.

Once you navigate to the Mailing Lists menu from the main dashboard, you'll be presented with a list of all the mailing lists you’ve created.

Odoo 18 sms marketing

The Mailing Lists page is available in both Kanban and List View formats, offering a versatile way to view and manage your groups. The Kanban View provides a more visual and organized approach, displaying each mailing list as a card for easy access. On this page, you will see a complete list of all the created mailing lists in a structured format. It displays key details such as the name of each mailing list and the total number of contacts associated with it. For easier navigation, you can also switch to the List View by selecting the corresponding icon on the right-most side of the page. The List View provides a simplified tabular layout, as shown in the preview below.

Odoo 18 sms marketing

This page displays details such as the mailing list name, the activated "Show in Preference" option, total number of mailings, bounce rate, opt-out percentage, blacklisted mailing percentage, and the total number of recipients. You can also utilize the Group By and Filters options to categorize and sort the data as needed. To create a new mailing list, simply click on the NEW button located on the left-most side of the page.

Odoo 18 sms marketing

On the mailing list creation page, you need to enter a name for the mailing list and activate the Show in Preference option if required. After filling in the necessary details, click the Save icon to add the new mailing list to the existing list. Once saved, it will appear on the main Mailing Lists page along with the other previously created lists. Additionally, you will get options to Send Mailing, Send SMS, and Import Contacts on this page.

Under the Mailing Lists menu on the main dashboard, you’ll also find another useful option, Mailing List Contacts. This section displays the individual contacts associated with your mailing lists, as shown below.

Odoo 18 sms marketing

The Mailing List Contacts page displays all the previously configured contacts associated with various mailing lists. It includes details such as the creation date, contact name, company name, email address, email blacklist status, mobile number, phone blacklist status, and bounce information. To efficiently manage and sort your contacts, you can use the Filters and Group By options, helping you save valuable time. The Favorites feature allows you to mark specific contacts for quick access. Additionally, there's an option to Import files if you want to upload contact data in bulk. To add a new contact, simply click on the NEW button. This will take you to the contact creation page, as shown in the screenshot below.

Odoo 18 sms marketing

On the contact creation page, you need to enter key details such as the contact's name in the designated field. Below that, you can fill in personal information, including related tags (if any), email address, mobile number, title, company name, and country. To link the contact with a mailing list, use the Add a Line option. This section also allows you to specify the subscription date, enable the opt-out option, and include other relevant settings. Once all the necessary details are entered, click the Save icon to add the new contact to your existing list of mailing list contacts.

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