The landscape of social marketing has undergone a profound shift with
the growing influence of social media. For businesses, the key
challenge remains finding an efficient and cost-effective way to
reach and engage with their target audience. Fortunately, the advent
of social media has made promoting products and services more
accessible than ever before.
Odoo 18’s Social Marketing module is designed to help businesses of
all sizes harness the power of social media within a unified
platform. Whether you run a small startup or a large enterprise,
this module simplifies how you connect with your audience, promote
your offerings, and expand your online brand presence.
With this module, you can effortlessly manage and link your social
media accounts, including Facebook, Instagram, X (formerly Twitter),
LinkedIn, YouTube, and more. All essential tools are available in
one centralized interface, from scheduling posts and launching
campaigns to analyzing performance.
This seamless integration allows you to turn social media engagement
into measurable business growth. With just a few clicks, you can
promote new products, share company updates, and run marketing
campaigns, saving time and effort.
In this chapter, we will explore the features and functionalities of
the Social Marketing module and how it can be utilized to build
effective digital marketing strategies, boost customer engagement,
and drive conversions directly from your social media channels.
The Social Marketing in Odoo 18 can be easily installed from the
Apps menu. Once the installation is complete, you can access
the module directly from the main Odoo dashboard.