Odoo 18 Enterprise Book: Social Marketing

5. Configuration

Through the Configuration menu in the Social Marketing module, you can set up and manage your Social Media platforms, Social Accounts, and Social Streams with ease.

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Social media

In the Social Media section, you will find a list of supported platforms such as Facebook, YouTube, Instagram, and more. To integrate any of these platforms with the Social Marketing module in Odoo, click the Link Account button.

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Social Accounts

The Social Accounts section displays all social media accounts that have been linked across various platforms. The list view includes key details such as the Account Name, Short Name, Social Media Handle, Creator, and the associated Company.

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Social Stream

Lastly, the Social Stream section displays all generated streams. In this view, you can see a list of the Social Media platform, Stream Title, Stream Type, the Creator, and the associated Company details.

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Settings

Under the Configuration menu, you will find the Settings option for the Social Marketing module when the developer mode is activated. This section is divided into two parts:

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Demo Mode

Enabling Demo Mode allows you to load sample data into the Social module. This feature is designed for demonstration and learning purposes, enabling users to explore how social posts are created and how metrics such as comments, views, and engagement are tracked within the application. Note: Demo Mode is intended for testing environments only and must not be used on a production database.

Developer Accounts

Below the Demo Mode section, you'll find the Developer Accounts configuration. Here, you can add credentials from the developer section of your professional social media accounts. Connecting your developer credentials allows seamless integration between Odoo and your chosen social media platforms, enabling you to schedule, publish, and manage content directly from the Odoo interface.

With the Social Marketing module in Odoo 18, users can effortlessly manage all their social media platforms from a single interface.

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