Odoo 18 Enterprise Book: Social Marketing

1.Feeds

Upon launching the module, you will be directed to the Feed page, which serves as the central hub for all your connected social media accounts. This page displays a real-time overview of all the streams you have added, providing quick access to the latest activity across your platforms.

The Feed tracks any new content posted to your linked accounts and allows you to monitor engagement from a single interface. From this page, you can also connect additional social media accounts, making it simple to manage your online presence without switching between multiple platforms.

Odoo 18 knowledge

Once your social media accounts are connected, Odoo 18 displays them within the Social Marketing dashboard. Each account is organized into separate tabs, providing detailed insights into your audience engagement. Within each tab, you can view metrics such as the number of followers, post interactions, shares, retweets, and other key engagement statistics.

Posts from each platform are clearly segmented, and individual posts display interaction metrics including likes, comments, and shares. You can directly engage with your audience from within the module by liking or replying to comments on each post.

Adding additional streams is straightforward. To include a new social media feed, simply click the Add a Stream button. This allows you to expand your dashboard and monitor and manage more accounts or pages efficiently from a single central location.

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Clicking the "Add a Stream" button opens a pop-up window that displays a list of supported social media platforms. From this window, you can either link a new social media account or add a stream from an already connected account.

Once you've selected and added the desired social media accounts, the Feed page will begin displaying posts and activities from those platforms. This allows you to monitor content from all connected channels in a single, organized view.

The Add a Stream feature makes it simple to configure and manage your social media profiles directly within the Social Marketing module. From the Feed, you can oversee all your posts and track engagement across different platforms. To ensure your data remains up to date, you can use the Synchronize button. This will refresh the module and pull the latest updates from your connected accounts.

In the following section, we will explore how to create and publish new posts across your social media accounts using the Social Marketing module.

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